why mobile matters
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Why mobile matters
CS4032/CS5011 Mobile Computing
http://russellbeattie.com image credit
Yes, angry birds makes money
$100,000 to develop returns $1m month from gamers and $1m month from advertisinghttp://www.rovio.com/index.php?page=angry-birds
Bruce Scharlau, University of Aberdeen, 2009
Is an iphone capable
app enough?
http://pcweenies.com/ 24 June 2007
iphone
iphone
iphone
Is the Guardian satisfied?
Guardian app downloaded 214,000 times
Mobile is more than iphone
Guardian mobile site has 3m unique visitors a month http://www.flickr.com/photos/oblongpictures/4516124048/
Web
reaches
Other parts
Mobile web reaches 3.4bn people
http://www.flickr.com/photos/oblongpictures/4516124048/
half
the
world
Mobile money is bigger than app sales
$11.5 in 2010 on mobile ads beats App store’s $1.5bnhttp://www.flickr.com/photos/azrasta/4604791840/
Mobilize sites for better UI
http://www.cameronmoll.com/archives/000428.html
Rely upon browser: do nothing
Use only basic tags
Basic tags + mobile CSS
Wurfl or roll your own
http://wurfl.sourceforge.net/
Deliver mobile content with help
http://jquerymobile.com/
Don’t forget $105bn SMS business
Provides direct connection to 88% of developed world households and 51% in developing world
http://www.flickr.com/photos/generik99/3527445640/
This is what you do next
http://mobilewebbook.com/
http://mobiforge.com/
Read these
http://wurfl.sourceforge.net/
Research this
Follow the stories and background
http://communities-dominate.blogs.com/
Blogs for stats and opinions on topics
http://openmoodle.conted.ox.ac.uk/login/index.php
Forums and mail listsForum Oxford Mobile Applications Panel
http://www.mobilemonday.org.uk/
Mobile Monday London mail list
http://metrics.admob.com/
Mobile web stats
http://mobilephonedevelopment.com/
Mobile is more important in developing countries
Mobiles provide functionality we take for granted with respect to: internet, PCs etc
http://www.itu.int/ITU-D/ict/statistics/
The developing world is “more mobile”
than the developed world.http://siteresources.worldbank.org/EXTINFORMATIONANDCOMMUNICATIONANDTECHNOLOGIES/Resources/IC4D-2012-Report.pdf
Mobile provides income in developing world
People can build small to growing businesses as well as participate in work via their mobile:Rent access to their handset, find work, provide mobile services, etc
Mobile provides income for women in developing world
Women can buy handset with small loan and sell airtime to community, or other work via mobile and thus provide better income for family – more reliable than husband income -> better for children
Mobile provides market information
From farmers to fisherman can check the market prices for crop and catches before selling so have options for ‘where’ and also ‘when’ to sell
Mobile provides learning
Education programmes built around SMS and other apps for basic handsets which children (and parents) can use to improve themselves
Mobile improves government
Public can find information better and government can inform public better so government works better
Mobile provides options
People can have choices and change their situation with the spread of mobiles and the services they bring
Mobile is more than appsMobile is life and opportunities
Mobile reduces friction
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