why global web performance matters for online retailers - webinar slides

Global Web Performance Matters More than Ever

Sharon BellDirector, MarketingCDNetworks

Agenda

• Effect of performance on User Engagement • Effect of performance on Revenue• Effect of performance on Search Engine Ranking• How to Optimize Performance • Who is CDNetworks

GLOBAL CLOUD ACCELERATION

User Engagement

User Engagement

Detailed searching by category and range

Larger, enhanced images with zoom

Interactive reviews

Real-time inventory lookup

Animations and Video

color swatching

Cool features can slow down a website

Causing Abandonment!

Source: Forrester, Gomez, Kissmetrics

And, word gets around fast!

GLOBAL CLOUD ACCELERATION

Slow performance effect on revenue

Revenue may be affected

•For an ecommerce site that is making $100,000 per day•Source: Aberdeen Group

A one second delay in page-load time across you site results in:

Load times matched to conversion rates

This Wal-Mart example, shows that milliseconds make a difference in conversions to sales and therefore revenue.

Search Engine Optimization also suffers

• Google uses website load speed as an organic ranking factor

• Crawling your site will also take longer and potentially Google will not index your site if it takes too long

GLOBAL CLOUD ACCELERATION

What can you do?

What can you do?

• Optimize website architecture, code, and content • Employ a Global CDN to cache non-dynamic content

closer to the end users • Use cloud acceleration to ensure that dynamic content

takes the most direct path, with the least amount of round trips to the end user

• Monitor site performance continuously § Gomez§ Workbench§ Google Analytics

OPTIMIZE CODE AND ARCHITECTURE

Combine JavaScriptCombine CSS style sheets

Combine Images using CSS Sprites

Reduce image size Minimize redirects

EMPLOY A GLOBAL CONTENT DELIVERY NETWORK

“Serving a global user audience from just one or two data center locations is difficult because of global Internet latency.”

“Global CDNs deliver top performance at the best cost efficiency”

The further from your origin, the worse the problem

Latency Visualized

Site performance degrades as distance increasesMore distance c Higher latency s Longer RTT s

Slower download H Slower page load

5X s

low

er

9X s

low

er

14X

slo

wer

30X

slo

wer

Dow

nloa

d tim

e (s

ec)

Source: Compuware Gomez backbone agents

50X

slo

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3X s

low

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Beiji

ng!

Global CDN

• A CDN caches images, videos and content on points of presence closer to your end-users

• You do not have to build out datacenters, the CDN has built the infrastructure

• There is no Capex from your end• TIP: Ensure your CDN has points of

presence in all cities and countries you want to reach with your ecommerce site

What about dynamic content?

Switch to CDN

Dynamic Content Examples

Achieving Top Performance with Dynamic Content

• Accelerates the middle mile• Creates a ‘Fast Secure Tunnel’ over the Internet• Reaches every corner of the world• Fully Managed Service• Routes around issues

1 2 3First Mile

Application processing time and content

generation

Middle MileRound Trip Time (RTT)

x # Round Trips

Last Mile Bandwidth-related

transfer time

Data-Center(Atlanta)

Globally DistributedUsers

Dynamic Web Acceleration

GLOBAL CLOUD ACCELERATION

Who is CDNetworks?

About CDNetworks

• Global Cloud Acceleration Network

• Transforming the Internet into a secure high performing application delivery network

• Trusted partners in local markets

• Experts on extending into global markets

CDNetworks Reach

Sample Customers

Dynamic Content Customer Performance in Asia

Whole site

Single Object

Selecting the Right CDN

Dynamic Web Acceleration

Content Caching

Media Acceleration

Security

Dedicated Tier 1 Support Direct In-Country

Presence & Support

Global Availability in Emerging Markets

Dynamic Web Acceleration

PCI Certified

Thank you!Contact CDNetworksinfo@CDNetworks.com+1 877 937 4236 +44 203 514 7501

www.cdnetworks.com