why digital experience is everything

Some text

“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

Google

PA N D A U P D AT E D

24th October 2014Panda update(oh shit)

… but what else happened here?

N O T E V E RY T H I N G I S D O W N

This looks even worse!

C O N T E N T S E G M E N T S - Y E U C H

Ahh… this looks better

E X C L U D E T H AT S E G M E N T …

F O C U S O N T H E S E G M E N T

• Boring• Irrelevant• Badly written• Hard to read• Slow to load• … “Thin Content”

• Low dwell time• High pogo-stick rate• In relation to what?

Perception

Panda Reality

T H E S E A R E Y O U R C U S T O M E R S

https://dejanseo.com.au/web-content/

R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T

Webmaster Tools QueriesConcise, well-labelled

What’s the next step?What do you want the user to do?

Skimmable & easy to readTopic-based keywords as H2

Your conclusionToo Long, Didn’t Read

What’s the next step?What do you want the user to do?

R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T

• Multiple tabs• Emails• Slack• Twitter• Young people’s social media• Mobile notifications• Pies (in the north)• Someone talking to you (retro)

• ‘Consume’ content differently• Up & down reading• Share without reading• Easy ‘pull the eye’ signals

• Answer the query quickly• Cut the crap• Write well, bring it to life• Design it in well• Construct your content• Invest in design

PA N D A I S A B O U T C O M B AT T I N G B O R E D O M & L A C K O F T R U S T

H O W A R E T H E Y N O W ?

A N D T H AT S E G M E N T ?

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