the experience is everything

TFW RESULTS- CONTENTS - AUDIENCE -

the experience is everythingAssociazione TFW

TFW - CONTENTS - AUDIENCE - RESULTS

The common feature of all sailors on flying boats is a constant effort that alternates the development of new ideas to improve performance (in particular the functions of "flight control"), and the practical application of these ideas through changes made by the sailors themselves on their boats, with a final on water test. Then start again and again. It is a group of brilliant innovators capable to apply independently their solutions, halfway between engineers and mechanics: we call them thinkers and tinkerers.

They value entrepreneurship, self-sufficiency coupled with the will to share the know-how with their peers, a permanent strive for competence and performance.

The Core of TFW

TFW - CONTENTS - AUDIENCE - RESULTS

TFW is a large global community based on the ideals of supporting the development of the foiling technology by providing an opportunity to share the know-how between community members and sourcing external knowledge when applicable.

In what we believe

The aim is to make the foiling esperience available to the largest number of sailors, from the body&soul amateur to the hardcore professional.

WHO WE ARE OUR GOAL

The experience is everything. We want broaden the foiling experience to any level, from the body&soul sailors to the hardcore-pro.

TFW RESULTS- - AUDIENCE - CONTENTS

FORUMThe most relevant Foiling Forum worldwide

RACEWorld class racing for all sailors levels,from amateur to pro

BOAT EXHIBITIONHigh tech flying boats in their environment,ready to take off

ON WATER TRIALSExperience is everything. And it sells.

What we deliver

SOCIALThousands of contacts, including professional, shareand comment the latest news

BLOGThe world leader in daily foiling news all year round

PRESSA very Influential source with hundreds of publications

TVWorldwide distribution of original contents

EVENTS CONTENTS MEDIA CONTENTS

TFW CONTENTS RESULTS- - - AUDIENCE

�We are not a pro racing event�We are not a geek conference�We are not a Boat Show

�We are unique in the category�We are the most influential initiative about foiling and sailing innovation.�We are the future of sailing

Our mainframe

Thinkers & TinkerersInventor: I invent, I sail, I doEngineer: I want to improve the performance

SailorsPro Sailor: Racing at the highest level

Core Sailor: Sailing regata is my life, I spentall my spare time sailing and racing

Body&SoulEnthusiasts: Sailing is my passion, let see what’s next

US and the OTHERS OUR AUDIENCE


Our audience

Pro Sailor

Core Sailor

Sailors ContentsBio

Age: 25-50yoPurchasing Capability: HighEducation: Med/HighEngagement: Very HighDrivers: Here is where the innovation happens.I want to be in the right spot in the right moment.I want to have fun with the key athletes as myself

Age: 35-65yoPurchasing Capability: High/Very HighEducation: Med/highEngagement: HighDrivers: I want experience the new foiling technology applied to dinghies, big boats or catamarans. I want to see how the sailing will evolve

Forum and community event, test on water and new experiment, racing and trial, TFW Social, Press and TV

Test on water. Racing and Trial, TFW Social, Press and TV


Our audience

Inventor

Engineer

Thinkers & Tinkerers ContentsBio

Age: 45-70yoPurchasing Capability: HighEducation: High, Very HighEngagement: Very HighDrivers: I want to show and share my ideas and be part of the community

Age: 45-70yoPurchasing Capability: HighEducation: High, Very HighEngagement: Very HighDrivers: I want to investigate on new ideas and improve my foiling project

Forum and community event, test on water and new experiment. Trial

Forum and community event, test on water and new experiment. Trial


Our audience

Enthusiasts

Body&Soul ContentsBio

Age: 25-65yoPurchasing Capability: Med/HighEducation: MedEngagement: MedDrivers: I’m curious to understand how it works and if it’s funny

Test on water, TFW Social, Press and TV


Adoption Cycle


CATEG

ORY

CO

NSU

MER

CU

LTURE

CO

MPA

NY

We are not a pro racing eventWe are not a geek conferenceWe are not a Boat Show

We are unique in the category

We are the most influential initiative about foiling and sailing innovation.

We are the future of sailing

We are Community drivenOur community members are our value.

We want to provide visibility, sharing ideas end innovate sailing experience thanks the foiling technology.

Trust, integrity and independence are part of our cultural value.

We are innovationTFW believes that the community is the best driver of innovation and technology.

We create innovation.

TFW believes in Thinkers and Tinkerers, their contribution will provide continuous improvement to foiling technology and sailing.

Sum Up

USING THE FOUR CsA useful way for

uncovering brandplace is to consider

the FOUR Cs

TFW CONTENTS AUDIENCE - - - RESULTS

Social Media, press and TV nrs.tmAfter 2 successful editions (2014 and 2015) Foiling Week has collected many

international recognitions. Our last 12 months press review reports this clearly:

Post events Press review. More than 95 mastheads from 50 countries and 250 plus articles talking about TFW in 6 different languages

TV 2015. “Nautical Channel Sports”, “RAI” and other international TV channels. They will reach at least 5.5M of unique viewers

Website 2015. 1,5mln visits - 5.5mln pages visited

FaceBook 2015. >4,700 likes / >800,000 reach / 480 posts / reactions (like to posts): 13,400

Twitter. Account dedicated to media people. >500 followers (90% are journalists, blogger or specialized magazines) , >680 tweets

Youtube channel. 80,000 uniques views for a total of more then 200,000 viewed minutes

*statistics up to September 30th, 2015


All Media, geo-distribution

*statistics up to September 30th, 2015


Events presenceSailors By Nationality Attending Press By Nationality

Forum Speakers By NationalityAttending Spectators By Nationality

*sum of the 2014 and 2015 presences

tmthe Foiling Week is the first and only global event dedicated to the amazingly fast foiling boats, their sailors, designers and builders

© 2016 - Design by ios|CUBEtmFoiling Week

ADDRESSCorso di Porta Romana 6320122 MilanoItaly

CONTACT [email protected]

Luca Rizzotti +39.377.3214818 [email protected]

Domenico Boffi +39.328.9628094 [email protected]