why converse is popular?
Post on 01-Nov-2014
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Why Converse?Masahiko
Hato
100 years
ago
What happened?
ConverConversese waswas
foundefoundedd
This year
100th
anniversary
What’s their main product?
ALL ALL STARSTAR
More than 8 M
All star is sold in the world
No.1 in history
What
attracts
people?
Why Converse?
Not other shoes…
I found 3 simple reasons
Design
1917
First ALL STAR
90 years later
2008
Present ALL STAR
Any change?
SophisticatSophisticateded
Price
Simple All Star is about…
5,000 yen
＝
Being Converse
Which is/are Which is/are Converse?Converse?
EverythinEverythingg
We can feel
Converse taste
We can feel
We can’t say why…
butWe can’t say
why…
butWe can’t say
why…
We can feel why
Promise
Low Price
DesignBeing Converse
Unknown
The
Truth
2001
Something happened
Bankrupted Bankrupted
Bankrupted
Bank
rupt
ed
BankruptedBa
nkru
pted
2003bought converse
Now
Converse is getting power again
Women found Converse is…
Cool
They started to wear
They started to wear
They started to love
Never Never betray betray consumconsum
erer
Their products are worth paying money
they give us 3 things
Anytime
Smile
SmileSmile
SmileSmileSmile
And
Anytime BeOneself
Converse will not change
To promise 3 reasons
SimpleBeing Converse
Low Price
Conversewill be
growing
Thank
you
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