Reasons for Success of “Why This Kolaveri Di”by

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Statistics – Kolaveri on Youtube

• 18 Crore + views as on 7 July

• Most searched video on YouTube for 2 weeks

• More than 20 versions of song released and are becoming popular

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Statistics – Kolaveri on Internet

• More than 3,830,000 pages crawled and registered by Google about “Kolaveri Di”

• More than 8,960 Videos with Kolaveri Di as keyword

• More than 846,000 blogs talking about Kolaveri Di

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Statistics – Search growth on Google

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Statistics – Search Regional Interest

• Most popular (after India) in Bangaladesh (?), UAE, Srilanka and Singapore

• China also in Top ten interest countries

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Why “Kolaveri Di” is so Popular??

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Why “Kolaveri Di” is so Popular??

1. Singer of Kolaveri Di (Dhanush)2. Kolaveri Di Lyrics (Dhanush)3. Music of Kolaveri Di (Anirudh Ravichander)4. Kolaveri Di Music Video (Aishwarya)5. Smart Marketing (Aishwarya)6. Luck (God)

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1. Singer - Dhanush

• Fresh voice• Not a professional

singer• Natural singing• Singing Lacks Raaga

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2. Lyrics - Dhanush

• Easy to understand lyrics

• Use of Tanglish• Use of slangs and

phrases generally used by this generation

• Deep meaning conveyed in simple words

• Lyrics subtitled in videowww.bollywoodbilli.com

3. Music - Anirudh Ravichander

• Foot Tapping Music to hum and sing along

• Although average composition – simplicity is the key

• Gels well with the lyrics

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4. Music Video – Dhanush, Aishwarya

• Great Natural Video which looks as if a drunkard “aashik” is singing

• Hand movements of Dhanush are “Binddas”

• English subtitles make sure viewer listens to comple te song and tries to understand lyrics

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5. Smart Marketing

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Video leaked? On 15 Nov

Official Video

release on 19 Nov

Aggressive Social media

campaign during 18 to

25 Nov

6. Luck (God)

• May be – Yes (But that “God only knows”)

• Rajini Sir’s blessing (who is as good as God for us)

• If “Dhanush” is God – Yes

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Verdict

• 55% - Lyrics• 20% - Singer• 10% - Video• 10% - Marketing• 5% - Music• (100%) - God

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When God Gives – “Chappar Phad Ke Deta Hai”Why This Kolaveri DI??

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