when social media become unsociable (podcamp toronto)

W H E N S O C I A L M E D I A B E C O M E U N S O C I A B L E#pcto2010February 20, 2010

David Bradfield & Miranda McCurlie (@dbradfield) (@ilovecpstyle)

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#wsmbu

When social media become unsociable

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Social

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Unsociable

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Emotion vs. Empathy

(>_<)

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It’s professional.

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Consumer vigilance

88The “dark side” of social media

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Scarcasm

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It’s personal.

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Miranda McCurlie @ilovecpstyle

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The Good …

• ICQ, MSN, LiveJournal, MySpace, IRC, etc …• Favourite was AOL

chat rooms!

• Felt @ home – online

> Seesmic, Twitter, Facebook, Utterz, etc …February 2008 – the Great e-crash!

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The Bad

The incid

ent

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The Ugly

Navigate the unsociable

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@JessicaKnows

“You have to know the intention behind why someone might be unsociable. That helps you decide how to deal with them.”

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1. Listen

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A wealth of tools

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2. Engage

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3. Create

© John Squire

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4. Interact

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5. Measure and adjust

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Deliver the facts

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Social media reviews continue to dominate top search results

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How to succeed when it becomes unsociableKnow where you want to beStay positiveListen and understandShow empathy

Respect

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Emotional balance vs. an empathetic ear

:-)

S TAY S O C I A LDavid Bradfield @dbradfieldMiranda McCurlie @ilovecpstyle

Grab the presentation from:http://www.slideshare.net/dbradfield