whats app doc
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Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Designing for Apps vs. WebDigital Experience Design & StrategyWorkshop #4
August 26, 2015
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psilon Data M
anagement, LLC
. All rights reserved.
What’s App, Doc?
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psilon Data M
anagement, LLC
. All rights reserved.
Technology
4 4
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Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
4
A “phone” is hardly a phone at all…
…in fact, it’s a lot more than that.
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psilon Data M
anagement, LLC
. All rights reserved.
Mobile apps have (easier) access to all of the sensors on your mobile device…GPS, camera, biometrics, accelerometers, and chronograph.
6 6
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Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
6
But for all their “mobility”…
…apps don’t scale (particularly well) across devices.
7
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psilon Data M
anagement, LLC
. All rights reserved.
Behavior
8 8
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anagement, LLC
. All rights reserved.
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Epsilon 2015 E
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anagement, LLC
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8
Did you know…
…that you can add a website bookmark to your smartphone “desktop”?
9 9
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anagement, LLC
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A tale of two desktops…
…which one are you?
10 10
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anagement, LLC
. All rights reserved.
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Epsilon 2015 E
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anagement, LLC
. All rights reserved.
10
It’s a commitment…
…maybe not THIS big a commitment, but still a commitment.
11
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anagement, LLC
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Governance
12 12
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psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
12
The web is like 7-11…always there for you…
…but apps are a little more “high maintenance”.
13 13
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Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
13
In some places there are rules…
…and in some places there aren’t.
14 14
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
14
Summary Technology• Access to device features and data• Responsiveness
Behavior• Organizing the desktop • Commitment to use
Governance• Managing updates• Development standards
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Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
Copyright ©
Epsilon 2015 E
psilon Data M
anagement, LLC
. All rights reserved.
15
Thank you.
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