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Designing for Apps vs. WebDigital Experience Design & StrategyWorkshop #4

August 26, 2015

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What’s App, Doc?

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Technology

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A “phone” is hardly a phone at all…

…in fact, it’s a lot more than that.

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Mobile apps have (easier) access to all of the sensors on your mobile device…GPS, camera, biometrics, accelerometers, and chronograph.

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But for all their “mobility”…

…apps don’t scale (particularly well) across devices.

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Behavior

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Did you know…

…that you can add a website bookmark to your smartphone “desktop”?

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A tale of two desktops…

…which one are you?

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It’s a commitment…

…maybe not THIS big a commitment, but still a commitment.

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Governance

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The web is like 7-11…always there for you…

…but apps are a little more “high maintenance”.

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In some places there are rules…

…and in some places there aren’t.

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Summary Technology• Access to device features and data• Responsiveness

Behavior• Organizing the desktop • Commitment to use

Governance• Managing updates• Development standards

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Thank you.