what your metadata does when you're not looking with joshua tallent

What Your Metadata Does When You're Not Looking

@jtallent @firebrandtech

Series

Contributors

Clicking on the author name on Amazon

Clicking on the author name on B&N

Searching for the author name without Ph.D on Amazon

Author Bios

Title Information page

OtherText in ONIX

Author Information page

Contributor field

Descriptions

Amazon U.S.

Amazon U.K.

XHTML in ONIX

<cite>

,

,

& & < < > > " " ' '

Subject Categories

GAM019000 GAMES / Activity Books (incl. Coloring Books)

Humour & Entertainment > Puzzles & Games

Canada

Childrens » Activities » Coloring Books

Arts & Photography > Drawing > Coloring Books for Grown-Ups > Flowers & Landscapes

Related Titles

Measurements

Territories

ONIX Partner Commonwealth

Rights

eBook Metadata

</ProductFormFeature>

11 = Table of contents navigation 12 = Index navigation 13 = Reading order 14 = Short alternative descriptions (alt text) 15 = Full alternative descriptions (ARIA) 16 = Visualised data also available as non-graphical (often

tabular) data 17 = Accessible math content (MathML) 19 = Print-equivalent page numbering 20 = Synchronised pre-recorded audio (SMIL) 22 = Language tagging provided 96 = Publisher’s web page for detailed accessibility information

(in ProductFormFeatureDescription) 97 = Compatibility testing description (in

ProductFormFeatureDescription) 99 = Publisher contact for further accessibility information (in

ProductFormFeatureDescription)

11 = Table of contents navigation 13 = Reading order 14 = Short alternative descriptions (alt text) 15 = Full alternative descriptions (ARIA) 19 = Print-equivalent page numbering 22 = Language tagging provided

Most Common Metadata Management Approaches

Reasons to use Metadata

Management Software

1. Data entry kills productivity

2. Get everyone on the same page

3. Create better quality metadata

4. Create vendor-specific metadata

5. Keep up-to-date on standards

6. Make your workflow easier and faster

7. Expand your reach to new trading partners

easily

8. Reporting keeps you informed and reveals

opportunities

9. Integrate other systems for more power

10. Expand functionality beyond just metadata

management

Recommendations

1. Automation is your friend

2. Send more data

3. Send data to more places

4. Quality, Quality, Quality

5. Targets are for hitting, not ignoring

6. Your metadata is evergreen

ELIZABETH GILBERT is the author of the story collection Pilgrims, a finalist for the 1998 PEN/Hemingway Award. Currently a writer-at-large for GQ, Gilbert lives in New

York's Hudson Valley.

Joshua Tallent Director of Outreach and Education

joshua@firebrandtech.com www.firebrandtech.com

@jtallent @firebrandtech

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