what your metadata does when you're not looking with joshua tallent

© 2016 Firebrand Technologies

What Your Metadata Does When You're Not Looking

@jtallent @firebrandtech


Title


Series


Contributors


Clicking on the author name on Amazon


Clicking on the author name on B&N


Searching for the author name without Ph.D on Amazon


Author Bios


Title Information page

OtherText in ONIX


Author Information page

Contributor field


Descriptions


Amazon U.S.

Amazon U.K.

XHTML in ONIX 

 

<cite>

, 

, 

<ul>

<ol>

<li>

& & < < > > " " ' '


Subject Categories


GAM019000 GAMES / Activity Books (incl. Coloring Books)

Humour & Entertainment > Puzzles & Games

Canada

Childrens » Activities » Coloring Books

Arts & Photography > Drawing > Coloring Books for Grown-Ups > Flowers & Landscapes

US


≠


Related Titles


Measurements


Territories


ONIX Partner Commonwealth

Books

Rights


eBook Metadata


11 = Table of contents navigation 12 = Index navigation 13 = Reading order 14 = Short alternative descriptions (alt text) 15 = Full alternative descriptions (ARIA) 16 = Visualised data also available as non-graphical (often

tabular) data 17 = Accessible math content (MathML) 19 = Print-equivalent page numbering 20 = Synchronised pre-recorded audio (SMIL) 22 = Language tagging provided 96 = Publisher’s web page for detailed accessibility information

(in ProductFormFeatureDescription) 97 = Compatibility testing description (in

ProductFormFeatureDescription) 99 = Publisher contact for further accessibility information (in

ProductFormFeatureDescription)


11 = Table of contents navigation 13 = Reading order 14 = Short alternative descriptions (alt text) 15 = Full alternative descriptions (ARIA) 19 = Print-equivalent page numbering 22 = Language tagging provided


Most Common Metadata Management Approaches


Reasons to use Metadata

Management Software


1. Data entry kills productivity


2. Get everyone on the same page


3. Create better quality metadata


4. Create vendor-specific metadata


5. Keep up-to-date on standards


6. Make your workflow easier and faster


7. Expand your reach to new trading partners

easily


8. Reporting keeps you informed and reveals

opportunities


9. Integrate other systems for more power


10. Expand functionality beyond just metadata

management


Recommendations


1. Automation is your friend


2. Send more data


3. Send data to more places


4. Quality, Quality, Quality


5. Targets are for hitting, not ignoring


6. Your metadata is evergreen


ELIZABETH GILBERT is the author of the story collection Pilgrims, a finalist for the 1998 PEN/Hemingway Award. Currently a writer-at-large for GQ, Gilbert lives in New

York's Hudson Valley.

Joshua Tallent Director of Outreach and Education

[email protected] www.firebrandtech.com

@jtallent @firebrandtech

http://www.firebrandtech.com/�

what your metadata does when you're not looking with joshua tallent

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