what we talk about when we talk about social

What We Talk About When We Talk About

Social

by Adam Gutterman Business Development

Google Play Games @adamgutterman

Why Social?

Why Social?

Revenue

Why Social?

Engagement <—> Revenue

Why Social?

Love <—> Engagement <—> Revenue

Why Social?

Love Vacuum

How to Social?

Leaderboard!

“Metasocial”

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Two Dots

Progress

• Popularized by Friend Bar in “Social Games” • Progress Comparative PvE —> • “Parallel Play” • Social Proof

Two Dots

• Popularized by arcade games • Prowess Comparative PvE —> • Weak PvP • Social Proof + Base Competition

Prowess

Choice Comparative PvE

Player! Environment!

Player! Environment! Leaderboard

Player! Environment!

Leaderboard!!

Friend 1 Friend 2

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. Player

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. Friend N

Friend N+1

PvP!“True Social”

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!

!

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Player! Environment!

Player!

Environment!Player 1 Player 2

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. Player N

Player N+1

Co-op!

“True Social”

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Player! Environment!

Player!Teammate 1 Teammate 2

Player . . .

Teammate N

Environment!

Player!Teammate 1 Teammate 2

Player . . .

Teammate N

Environment or

Guild 1 Guild 2

.

.

. Guild N

Persistence!

“No Clean Slates”

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Player!Teammate 1 Teammate 2

Player . . .

Teammate N

Environment or

Guild 1 Guild 2

.

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. Guild N

My Guild!Teammate 1 Teammate 2

Player . . .

Teammate N

Environment or

Guild 1 Guild 2

.

.

. Guild N

Persistence of Shared Spaces

Leaderboards, PvP Plumbing, & More

Mobile: Google, Apple, Amazon

Console: Microsoft, Sony, Nintendo

Desktop: Valve, Blizzard