what should i charge - entrepreneurship 101
Post on 10-Apr-2017
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What Should I Charge? And Other Pressing Ques0ons About Pricing
@StoryArchitect1 kevin@thestoryarchitect.com
Why Do We Have Prices?
Why Does Apple Have a $17,000 Watch?
Why Do We Buy More When Prices End in 9?
Isn’t Price Just Supply / Demand?
Internal External
Costs Demand & Supply
Goals Compe00on
Posi0oning Expecta0ons
Business Model Legal / Poli0cal
Channel Customer Pain
Supply Budget Thresholds / Sales Fric0on
What Pricing Strategy Should I use?
Typical Strategic Dynamic
How Should I Set My Prices?
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