what journalists are seeking a good story: people doing interesting things local connection or...
Post on 13-Dec-2015
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What journalists are seeking
A good story: people doing interesting things
Local connection or significance
Shelf life
Visual images — video or photos
Multiple ways to tell the story
The basicpress release
What to includeIdentify main message
Catchy subject line
Main point in first paragraph
Keep it short and simple
Rolling deadlines
After the release is sentFollow up phone calls
Be prepared to answer questions
Have folks ready for an interview
Don’t be discouraged
Don’t play one media outletagainst another
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