what it takes (in consumer web) by nir eyal

NIR EYALNirAndFar.com@nireyal

What it takesNir Eyal

NIR EYALNirAndFar.com@nireyal

NIR EYALNirAndFar.com@nireyal

Lots of things have to go right

NIR EYALNirAndFar.com@nireyal

1. A purposeful vision

NIR EYALNirAndFar.com@nireyal

A mission based in meaning

• To make the world more open and connected.

• To organize the world's information.

• To instantly connect people everywhere to what’s most important to them.

• To connect everyone in the world through the 'things' they !nd interesting.

NIR EYALNirAndFar.com@nireyal

Cultivate meaning

• The world is full of problems to !x.

• Help people to do something important.

• Build the change you want to see in the world.

NIR EYALNirAndFar.com@nireyal

The key to success...

not failing.

NIR EYALNirAndFar.com@nireyal

2. A moral compass

NIR EYALNirAndFar.com@nireyal

3. A business model hypothesis

Source: Alex Osterwalder, Business Model Generation

NIR EYALNirAndFar.com@nireyal

4. A process

Source: Eric Ries, The Lean Startup

NIR EYALNirAndFar.com@nireyal

5. A big market

NIR EYALNirAndFar.com@nireyal

Market size

Unc

erta

inty

NIR EYALNirAndFar.com@nireyal

6. A good prediction

Source: Adapted from Andy Rachleff and Peter Thiel

NIR EYALNirAndFar.com@nireyal

Discovering secrets

NIR EYALNirAndFar.com@nireyal

The Hook

NIR EYALNirAndFar.com@nireyal

1. A purposeful vision

2. A moral compass

3. A business model hypothesis

4. A process to learn

5. A big market

6. A good prediction

What you control

√

√

√

√

X

?

NIR EYALNirAndFar.com@nireyal

Don’t plan, do

• Control for things you can and take the next step.

• “The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.”- Erich Fromm

NIR EYALNirAndFar.com@nireyal

Success is the icing, but the

journey is the cake.

NIR EYALNirAndFar.com@nireyal

Let’s get to work

NIR EYALNirAndFar.com@nireyal

Lift phones please

• Go to www.OpinionTo.us

• Tell me what you think, get the slides

• Blog: NirAndFar.com

• Twitter: @nireyal.com

• Email: nir@nireyal.com