what is competitive intelligence?

Competitive

Intelligence

Understand Markets

Increase sales

Adjust or Change

Marketing Efforts

Discover Strengths

& Weakness

Quickly

Why Use Competitive Intelligence?

Telecom Market

Defense & HLS Markets

Clean-Tech Market

Additional Verticals & Industries

Services & Productso Market Analysis

o Competitors’

Profiles

o Due Diligence

o Country Reports

o Social Media

Analysis

o Quick Queries

o Monthly Newsletters

o Technological Benchmarking

o Product Briefs

o Best Practice Research

o Competitive Environment

Analysis

Business Understanding

Foreign Languages

Info-Graphics

Technological Understanding

Tailor-made Products

What is Needed to Provide C.I.?

Data Sources

Agreements with International Research Companies

Deep Web Search

Publications in the Local & International Press

Data Bases: Finance, Bio-Tech, Global Tenders

Government Reports & Statistics

B2B Interviews

Size of market

) ( $

Market Trends & Trajectories

Eco-System & Value Chain

Milestones of Development

Market Analysis - Main Questions (I):

7%9%

35%

30%

19%

Eco-System & Value Chain

Manufacturer Distributor Retailer Consumer

1997Prototyp

e

1998-1999

Series I

1999-2001

Series II

2002-2008

Series III2008>

Product B

Product A

Milestones of Development

Dominant Solutions, Products & Technologie

s

Geographies

Leading Players

Current projects Regulation

Market Analysis - Main Questions (II):

Competitor Profile

Company Overview

Ownership

Activity & Projects

Partnerships

Annual/Quarterly Results Analysis

Income Statements Analysis

Balance Sheet Analysis

(Current Ratio, Financial

Leverage)

Due Diligence

Close Business Relationships

Ownerships

Financial Analysis

Principles & Organizational Structure

Previous Positions (Government, Private)

Competitor Profile: Investments

2006 2008 2010 2010-20122005

Initial Investment

~ $1M

20% stake sold

$0.35M

Investment Round$2.4 M

Investment Round$5.6 M

R&D Award$1 M

Equipment Sales

~ $1.5 M

2009

Competitor Profile: Structure

Opcon AB

Renewable Energy

OES - Opcon Energy

Systems

OBE - Opcon

Bioenergy

SRM - Svenska

Rotor Maskiner

Saxlund GmbH

Saxlund Ltd.

Engine Efficiency

SEM - Svenska Elektromagneter

OTS - Opcon

Technology Suzhou Co.

Ltd.

Social Media Research

What is social media analysis and how can it be used?

Planning of targeted

marketing actions

Identification of

core audiences influencing

salesSales Predictio

n

123

Seasonal consumption, seasonal discussions

0

1000

2000

3000

4000

5000

6000

-

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

תוכן גולשים מכירות שוק הגלידות באלפי ש"ח

Num

ber

of

month

ly d

iscu

ssio

ns

Sale

s (t

hou

san

ds

of

NIS

)

Ice-cream sales (thousand of NIS)User con-tent

Online discussions on Ice-cream vs. Ice-cream

salesCorrelatio

n0.82

Pension rises constant interest 

09/2

012

09/2

012

09/2

012

10/2

012

10/2

012

11/2

012

11/2

012

12/2

012

12/2

012

12/2

012

01/2

013

01/2

013

02/2

013

02/2

013

03/2

013

03/2

013

03/2

013

04/2

013

04/2

013

05/2

013

05/2

013

06/2

013

06/2

013

06/2

013

07/2

013

07/2

013

08/2

013

08/2

013

08/2

013

0

50

100

150

200

250

300

350

400

450

500

Da

ily n

um

be

r id

dis

-cu

ssio

ns

Number of conversations over a year (forums, blogs,

social net.)

Vivid rise in number of pension

conversations, influenced by rising

media attention

The Challenge of Attention

Infographics

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