what i talk about when i talk about human centred design

What I talk about when I talk about Human Centred Design

Dr. Simon Lawry

Dr. Simon LawryBApSci.

PhD.Microsoft

HuddleGoorooTelstraNow

Personal Development

I’m here to deliver a few gems from 10 years of education, teaching, working and researching design.

One of the hardest things about design is explaining it to others.

Design is not about you.

never

How might we help others understand what we do and why it is valuable?

Roles

Designer as translatortranslator

This is a real problem that I faced with an early client.

“Why do you need to do research?”

3 Phase Design Model

Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)

The D*School

Problem Solution

PROBLEM SPACE SOLUTION SPACE

Solution

PROBLEM SPACE SOLUTION SPACE

Problem

PROBLEM SPACE SOLUTION SPACE

Problem

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACT

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

PROBLEM SPACE SOLUTION SPACE

Problem

CONCRETEABSTRACTInsight

Opportunity

Concepts

PROBLEM SPACE SOLUTION SPACE

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CONCRETEABSTRACTInsight

Opportunity

Concepts

PROBLEM SPACE SOLUTION SPACE

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CONCRETEABSTRACTInsight

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Concepts

Solution

So what’s different about what we do then?

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight

Opportunity

Concepts

Problem SolutionSolutionFixing

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

Take Advantage

SolutionSolution

Opportunity

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityRESEARCH

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity DESIGN

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

OpportunityEXISTING

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity NEW

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

Problem

PROBLEM SPACE SOLUTION SPACE

CONCRETEABSTRACTInsight Concepts

SolutionSolution

Opportunity

This model has been used to explain design to companies

both locally and internationally.

I’d encourage you to practice drawing and explaining it, so you

can clearly communicate the value of human centred design.

Think about how to talk about design.

simon@simonlawry.com au.linkedin.com/in/simonlawry