what does the product tell me? - the l aw and labels
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FoodAndNutritionNetwork
What does the product tell me? - The law and labels
Richard HydeNorthumbria Law School
richard.hyde@northumbria.ac.uk
FoodAndNutritionNetwork
Information requirements – why do they matter?
• Information requirements not labelling requirements
• Two goals–Consumer choice–Public health
• Free movement within the EU – allows companies to use a single design within all 27 countries.
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Information requirements – when do they apply?
• Pre-packaged foods (so does not apply to restaurants, or to food sold loose)
• That are sold to the consumer (or are packages for sale to the consumer)
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The evolution of a label
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Designing a label
• Must not be misleading• Must be accurate• Must not make health claims, unless these can
be scientifically verified• Mandatory food information
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Mandatory Food Information
Name of Food
Ingredient List
Minimum Durability
Storage FBO
Allergy Notice
QuantitiesNet
weight
ProvenanceInstructions
for use
Alcoholic Strength
Nutrition Declaration
• Conspicuous• Visible• Legible• Indelible
Small Packages
Specific Foods?
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What’s on a label?
Nutrition Declaration
Ingredient List
Storage
QuantitiesName of Food
Net weight
FBO
Minimum Durability
Instructions for use
Allergy Notice
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Nutrition Declaration (per 100g/ml)
Energy Value
Sugars
Saturates
CarbohydratesProtein
Fats
Salt
FibreStarch
PolyolsMono-
unsaturates and Poly-unsaturates
Fiel
d of
Visi
on
Alternative: Nutrition per Portion
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How much is a portion?
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Vulnerable consumers and designing food packaging
• Visually impaired consumers• Minimum height requirements (1.2mm)• Consumers with reading difficulties• Consumers with allergies• Older consumers• Child consumers
This is the minimum size required.
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Designing a Label
RHBolognese
All natural goodnessReduces cholesterol
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Mandatory Food Information
Name of Food
Ingredient List
Minimum Durability
Storage FBO
Allergy Notice
QuantitiesNet
weight
ProvenanceInstructions
for use
Alcoholic Strength
Nutrition Declaration
• Conspicuous• Visible• Legible• Indelible
Small Packages
Specific Foods?
FoodAndNutritionNetwork
Information outside the label
• Small packages• Distance selling of food products.
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