what ceos told us about marketing

Australian Marketing Institute Summit 2014

WHAT CEOs TOLD US…..?

#9boxes

SIGNEDSEALED

DELIVERED

RESPECT

WE WERE THERE!

FRUSTRATIONCould we use the image here from the website

FRUSTRATION

GAP

STRATEGICVS

TACTICAL

STRATEGICVS

TACTICAL

We help businesses connect their marketing strategy to their business strategy

WE MAKE IT SIMPLE

9 BOXES™

CREATING THE CONVERSATION

› Common language between CEO & Marketing› Begin to educate the business› Marketing can be strategic› We need to understand the business vision & objectives› We need to be the educators!› Create respect, remove frustration

WHAT THE CEOS TOLD US?

› We benchmarked 517 CEOs› We asked them 45 questions› They scored themselves› 9 strategic areas of marketing› The Findings› www.9strategic.com.au

FIRSTLY, WHAT WE TOLD THEM

THE FINDINGS [DO WE HAVE JUST A COVER SHOT?]

WHAT’S THE FIND CONVERSATION?

CONNECTING MARKETING & BUSINESS STRATEGY

WHAT’S THE CONVERT CONVERSATION?

WHAT’S THE DELIVER CONVERSATION?

SUMMARY

FRUSTRATIONCould we use the image here from the website

FRUSTRATION

RESPECT

ASK THE RIGHT QUESTIONS

HAVE THE RIGHT CONVERSATIONS

QUESTIONS &THANK YOU