what are the pros and cons of database marketing ?
Post on 21-Aug-2015
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What Are The Pros And Cons
Of Database Marketing ?
A Customer Database is an organized collection of comprehensive information about individual customers
or necessary prospects
Use Databases to contact, transact, and build customer relationships
Make ‘em Happy :)
We must understand our customers if we are to keep
them smiling :)
Pros
To identify prospects
To decide which offer for which customer
To deepen customer loyalty
To reactivate customer purchases
To avoid serious customer mistakes
Cons
Not conducive to every situation
It is a costly method
Not every employee is customer oriented
Not all customers want a relationship with the company
The assumptions behind CRM
may be wrong
I’m a big believer in ‘branding the customer
experience’,not just selling the
service !
Slides by : Priyanjit Biswas
Created by :
PRIYANJIT BISWAS,JADAVPUR UNIVERSITY
During an Internship by :
Prof. SAMEER MATHUR,IIM LUCKNOW
www.IIMInternship.com
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