4. what are the pros and cons of database marketing
TRANSCRIPT
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Database Marketing – A good option?
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Customer Database – The key to effective marketing
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Identifying the best prospective customers
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Selective Offers
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Deepen Loyalty
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Reactivate Purchases
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Avoid Mistakes
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Requires large investment
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Every employee is not customer oriented
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Not all customers wants a relationship
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Thank YouCreated by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
References:All images have been taken from Google image search and do not violate any copyrights.