website personalization

1

Personalization

2

Definition:

“Personalization involves using technology to accommodate the differences between individuals”

Offline

3

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Offline

4

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Offline

5

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Offline

6

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Offline

7

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Offline

8

Personalized Experiences:

• In Person

• Commercials

• Print

• Clothing

• Education

• Healthcare

Online

9

Website ObjectivesUsers Goals

Organizations Goals

Advantages

10

What's the point:Relevant Content

Saves Time

Convenience

Positive Experience

Builds Loyalty

Advances Mission

Methods

11

Methods

12

Methods

13

Methods

14

Case Study

15

Market Research Usability Testing User Research Strategy Information Architecture Wireframes Visual Design Development

Personalization

16

Personalization

17

Personalization

18

Personalization

19

Personalization

20

Conclusion

21

Talk to me like you know me Identification

Control

Relevant content

Its about me not you

Chuck Murphy cmurphy@bostoninteractive.com

Facebook.com

22

Amazon.com

23

Conclusion

24

Talk to me like you know me

Identification

Control

Relevant content

Its about me not you

Chuck Murphy cmurphy@bostoninteractive.com