website health check
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1300 766 665www.ArrowInternet.com.auAugust 2014
Event Host Arrow Internet Marketing
Jasmine Batra
This document is Commercial and in Confidence
Website Health Check
Presented by
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www.ArrowInternet.com.auAugust 2014
How to Assess your Website Performance?
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A bit of background
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Some of Our Clients
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What we will cover
• Three Factors that Influence Performance
• Free Tools• Live website Audits• Action Items • Checklist
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Factors that influence performance
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Findability = Traffic
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What do these machines do?
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Life of a search
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Findability
• Relevance • Keyword Use & Location• Popularity• Copy
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1300 766 665www.ArrowInternet.com.auAugust 2014
Website Popularity
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Words tell a story
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Credibility=Inspires Action
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First Impressions
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I have 500+ visitors on my site and one enquiry!!
I am in the market for ....
Value Proposition
Define Value Proposition
• Implement value proposition across website and ads.
• Build consistency across the platforms.
• Website
• Social media channels
• Banner Display Ads and Google Search Ads
Engage with your visitors!
Write a Compelling Headline
Tell what happens next
Think of your website as a Journey
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The Close!
• Use Action Words
• Call • Buy• Register• Subscribe
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Connection=$$
1300 766 665www.ArrowInternet.com.auAugust 2014
Build Connections
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Ready to Buy
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Need Nurturing
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Q & A
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Live Clinics
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9 Point Checklist
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Tips to Improve your website’s Health
Reduce the size of the above-the-fold content Verify your website with Google Know what you would like to be found for Build content around synonyms Broaden your target keyword list Adapt your content for Conversational queries Make it easy to like / +1 and share Keep an eye on metrics like time on site, bounce rate
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Need a Deep Dive
Request a detailed Audit
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Need a Deep Dive
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www.ArrowInternet.com.auPrepared by Arrow Internet Marketing
1300 766 665
Connect with us
www.ArrowInternet.com.au
Level 1, 412 Collins Street, Melbourne 3000
Contact us
Stay in Touch
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