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web marketing

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web=matrix

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web=matrix

The matrix has its roots in primitive arcade games. … Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts. … A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding.

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web=matrix

The matrix has its roots in primitive arcade games. … Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts. … A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding.

V. see you in the future

William Gibson’s Neuromancer (1984)

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

technology?

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

technology? semantic?

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

technology?

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

technology? contents?

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0

technology? contents?policy?

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / technology

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / technology

screen development

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / technology

screen developmentnew mobile hardware

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / technology

screen developmentnew mobile hardwarebranded applications

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / contents

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / contents

semantic web

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / contents

semantic web

The Semantic Web is the next generation of the WWW where information has machine-processable and machine-understandable semantics.

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / contents

semantic web

The Semantic Web is the next generation of the WWW where information has machine-processable and machine-understandable semantics.

“ if you searched for the term "Saturn," you'd end up with results for Web pages about the planet and others about the car manufacturer”

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / policy

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / policy

net neutrality (open web)

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web 3.0 / policy

net neutrality (open web)

net control (closed web)

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

proximity marketing

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

datamatrix

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

rfid

V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

V. see you in the future

Holistic marketing recognizes that everyone, from everywhere, at any time can control every aspect of the buying relationship with a few mouse clicks.

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