webinars
Post on 17-May-2015
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Webinars-
‘Cause the
Airport Ra
mada Just
Ain’t Cutt
in’ it
2
Easier to coordinate than traditional seminarsEasier for interested parties to take part in/attendA cost-effective way to reach large numbers of people across wide geographical locationsCreates multiple opportunities for lead generation
Benefits
3
A successful webinar includes
Creating contentAdequately preparingEffectively promotingFollow-up actions
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Content
Select and write timely, relevant contentThink about “hot topics” people in the industry are talking aboutDecide on a presenterNeed enough content to last half an hourCreate approximately 15 slidesAvoid using animationGraphics and other visuals are recommended
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Preparation
Set the date and timeNever on a Monday or FridayAn ideal time is 1pm EST
Technology (GoToWebinar)Subscribe on a monthly basis or select an annual planFor $79-99, you can host unlimited webinars with up to 1,000 attendees
PracticeThe week of, hold two full dress rehearsalsHave others in the office join to give feedback
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Preparation continued
Allow audience members to interactLeave time for Q&A at the endHave 2 or 3 canned questions to lead off
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Promotion
2 weeks priorSend first round of email invitations, announce information and registration details about webinar
1 week priorSend out second round of email invitations, suppressing registrants
The day beforeSend out one final email invitation
Extend an offerWhile conducting the webinar, remind audience of special offer at the endAt the end, explain how to partake in the offer
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Follow-up
After the webinar, inform registrants and your house list when a recording is available for downloadSubmit a press release about the webinarDon’t forget to put a link to the recording in the offer section of your websiteSales follow up with attendees as appropriate
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Call to action
Full Report-http://crunk.starrtincup.com/webinarsWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400
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