webinars and podcasts

Webinars and PodcastsKevin Mulryne

Kevin Mulryne

• 1993 Primary teacher• 2000 Webinars for ECOS• 2006 E-Learning Specialist, NCSL• 2010 Podcasting• 2011/12 European Podcast Awards• 2014 Edublog Finalist, Best Educational Use of Media• 2015 Finalist, UK Podcasters Awards• 2015 number 3 in iTunes

Photography byWilliam Mulryne

So far…• Podcast episodes:

328• Webinars:

Lost count…probably about the same number

Why consider webinars and podcasting?

‘Stickier Marketing’ by Grant Leboff

•Marketing is now an end in itself

•Content marketing

• Blog

• Free tips, resources

Relationship marketing

ROI -Return On Investment

ROI -Return On Investment

ROR -Return On

Relationship

Definitions

Webinar

• Live event (can be recorded)

• Attend live (watch recording)

• Video and audio

• Often stand-alone

• Global reach (time zones!)

Podcast

• On-going or discrete series

• Subscribe to, on-demand

• Audio only (could be video etc.)

• Show notes, links, discussion

• Global reach (no timing issues)

Definitions

Webinar

• Builds authority

Podcast

• Builds authority

• More personal experience

• Develops strong relationships

How to decide

Audience and

Purpose

Webinar• Integrated tools• Expensive• Go To Webinar• WebEx

• Less expensive model• Zoom.us

• ‘Free’• Google Hangouts (On Air)• YouTube Live• Skype

Webinar• New models• Meerkat• Periscope• Blab.im

Podcast

• How many existing and prospective clients do you

speak to directly every day?

• How easy is it to create and maintain relationships

with your existing and prospective clients?

• How easy is it for your prospective clients to find you?

• What do you do if you keep getting asked the same

questions?

• How easy is it to maintain regular content marketing?

What if…

Next steps• Podcasting Primer email list• Sign up for free:• Zoom.us• Periscope• Blab.im• Google hangouts

• Webinar replays on YouTube• Subscribe to:• Pivotal Podcast• The School of Podcasting

Questions?