webinar: raise more with a team

Raise More with a Team

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Agenda

1. Overview of GiveMN2. Overview of peer-to-peer fundraising3. GiveMN Team Campaign tools4. Success stories5. Tips for engaging fundraisers6. Q&A

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GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.

The vision of GiveMN is to be the destination for charitable giving in the state of Minnesota and the most dynamic giving marketplace in

the country.

GiveMN is an independent 501c3 support organization of the Minnesota Community Foundation.

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Who is GiveMN?

Jeff Achen

DanaNelson

SarahRichter

Interactive Media

Strategist

Executive Director

Senior Associate,

Partnerships

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Since launching our giving site on November 2, 2009:

• Over 6,800 U.S.-registered nonprofits have received more than $48 million through GiveMN (we’re raising money faster than Facebook Causes!)

• More than 145,000 people around the world have donated through GiveMN

• We’ve partnered with foundations, corporations, nonprofits and individuals to grow charitable giving in Minnesota and sponsor the largest online giving event in the world, Give to the Max Day.

• We now offer charitable giving cards – give the gift of giving!

• GiveMN is now mobile enabled—you can make a gift on any mobile device!

GiveMN Fun Facts

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Your GiveMN Organization Page

Provide a compelling reason to give.

Pages with videos receive 20% more donations

Provide synopsis of your organization: stories, metrics, emotion. Remember—people give to people.

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Project Pages

An organization’s administrator can create as many project pages as he/she wants to highlight specific programs or campaigns

Email your donors about a program or campaign and include the link to the project page

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Fundraiser Pages

Created by individuals to raise

money for a favorite cause.

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Peer-to-Peer Fundraising

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Team Campaign Pages

Manage MULTIPLE Fundraising efforts in ONE location

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Team Campaigns

$29,000 Raised!

Harness Competition to Fundraise for Multiple

Causes!

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Team Campaign: Set-Up

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Team Campaign: Set-Up

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Team Campaign: Set-up

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Team Campaigns: Invite Your Team

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Team Campaign: Fundraiser Templates

Make fundraising easy through fundraiser templates.

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Team Campaign: Email the Team

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Team Campaign: Promotion

QR Codes for

Print or e-newsletter

Website

Email signature

Status WidgetFor

Email or Social Media

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Team Campaign: Social Media Integration

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Team Campaigns—Pay It Forward Walk

$36,900 Raised

70 Fundraisers

419 Donors

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Team Campaigns—Organize Multiple Organization Programs

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Team Campaigns—Organize Multiple Organization Programs

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Team Campaigns—School Fundraising

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Team Campaigns—School Fundraising

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Team Campaigns—Give to the Max Day Competition

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Team Campaigns—One organizer, multiple causes

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Tips on Engaging Fundraisers

PERSONALIZE IT!

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Tips on Engaging Fundraisers

Superstar fundraisers – show them love, call them, perhaps offer incentives for high-level fundraisers

Source: Blackbaud

Minimum/non-fundraisers – keep communications brief. Focus on incentives, contests and convenience. Email with successful tips and tricks.

New participants – Explain your mission and why donations are needed in a simple, concise way. “ You’ve registered! Here are 2 ways to get started.”

Returning participants – Treat them well. They were key to last year’s success. Outline how last year’s donations were used and tell them what you could do with more money this year. Be specific—vagueness doesn’t inspire.

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Final Thoughts

Minimum fundraising goals – many fundraising events require participants to raise $__X_

Gift receipt – GiveMN and Razoo Foundation process gifts and receipt donor. No need for you to receipt donor.

Acknowledgement – Have a communication strategy. GiveMN takes care of receipting the donor, but you the fundraiser or team captain should consider acknowledging the donor for his/her gift.

Resources: How-to video series www.youtube.com/givemnStart your team: http://givemn.razoo.com/p/teamsBlackbaud Netwits Think Tank Blog http://www.netwitsthinktank.com/

Management—consider who will be the team leader, manage team member questions, tech questions, fundraising questions

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Questions

Use the “raise hand” feature or type your question into the chat box.

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Questions

Sarah RichterSenior Associate, Partnerships651-325-4294 direct linesarah@givemn.org