webinar presentation and research findings march 14, 2012 political advertising: the flood of 2012

Webinar Presentation and Research FindingsMarch 14, 2012

Political Advertising: The Flood of 2012

How to Ask Questions

Speakers from:

CBS Local Zenith Interactive

Valpak Gannett Gray TVGoogle

McClatchy AT&T Interactive Deseret Media

Yahoo Yodle

Centro Morris Comm.

Mobile Mktg. Assoc.

And 30+ more speakers!

Can’t Make it to New York? Attend@Your Desk

Agenda

Political Advertising Ramps UpHow Political Ad Dollars Will Be SpentOnline Political Ad Spending Q&A

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Spending on 2012 Political Ads by Category

Source: Larry J. Sabato’s Crystal Ball, OpenSecrets.org, Borrell Associates Inc.; 2012

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Per-Voter Political Ad Spending, 1995-2012

Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.

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States Projected to Receive the Most Political $

Source: University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball, Center for Responsive Politics, Borrell Associates Inc.; 2012.

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2012 Political Ad Spending Levels by State

Source: Catholic University Law Review [Vol. 58:965-1000], United States Elections Project, Larry J. Sabato’s Crystal Ball,Center for Responsive Politics, Borrell Associates Inc.; 2012.

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Forecast Political Ad Spending, 2008 vs. 2012

Source: Borrell Associates Inc.; 2012.

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2012 Ad Spending Change by Media Choice

Source: Borrell Associates Inc., 2012.

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Total Online Political Ad Spending, 2008-2012

Source: Borrell Associates Inc., 2012.

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The Political Micro-Targeting Process

Source: New York Times, “Online Data Helping Campaigns Customize Ads,” February 20, 2012.

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Where Consumers Get Political News

Source: Pew Center 2012 Campaign News Survey, February 2012.

Questions?

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