webcon vancouver - content marketing: a cost effective way to generate traffic online

Content Marketing: Developing Cost-Effective Traffic Online

Presented by Carissa Drohan-Jennings

Director of Marketing & Communications

Landlord Web Solutions

Content Marketing

The creation and sharing of content in order to engage current and potential consumers online.

“Carissa Drohan-Jennings”

• Rental Website Design ( 1)

• Apartment Website Design ( 3, 4)

• Apartment Website Development (1, 2, 3, 8)

• Apartment Marketing (7)

• Apartment Internet Marketing (2, 3, 5, 6)

• Apartment Photography (3)

• Apartment Online Marketing (3, 4, 6 , 10)

• Landlord Websites (1, 2, 3)

We generated leads without spending a penny

on advertising!

Disclaimer: Website Needed

Power In An Integrated Online Marketing Strategy

Power In An Integrated Online Marketing Strategy

Agenda1. What Are The Benefits Of Content Marketing?

2. Closer Look At Different Types Of Contenta. Blogging

b. Article Writingc. Video

d. Social Media

4. Summary/Conclusion

Benefit #1Improved Search Engine

Optimization (SEO)

Benefit #2Engagement

Benefit #3Brand Exposure

Benefit #4Lead Opportunity

Agenda1. What Are The Benefits Of Content Marketing?

2. Closer Look At Different Types Of Contenta. Blogging

b. Article Writingc. Video

d. Social Media

4. Summary/Conclusion

A. Blogging

1. How Many Of You Have A Blog?

1. How Many Have Participated In A Blog?

Greg Romundt, CEO

• Expert in Content Marketing

Blog & Forum Participation

• www.milliondollarjourney.com

• www.landlordrescue.ca

• www.canadianmoneyforum.com

• www.investingthesis.com

• www.intelligentwealthplan.ca

• www.reincanada.com

Other Content Greg Produces

• LinkedIn Account

• YouTube Videos

• Articles on Canadian Apartment Magazine

• Slideshare of Presentations

Centurion Is Ranked Higher Than Many Other Larger REITs In Canada As A Direct Result Of

Content Marketing!

What Can Landlords Do To Target Renters?

Apartment Focused Blogs

• www.canadianrenters.ca

• www.blog.rentspot.com

• www.transcanadarentals.com

• www.vancouvercondo.info

• ILS blogs

Link Popularity + Relevance + Trust = Valuable Backlink

Valuable Backlinks = Ranking Opportunity

= Cost-Effective Organic Traffic

Evaluate Opportunity

Agenda1. What Are The Benefits Of Content Marketing?

2. Closer Look At Different Types Of Contenta. Blogging

b. Article Writingc. Video

d. Social Media

4. Summary/Conclusion

Massive Apartment

Fire In Edmonton!

What Can Landlords Write About?

Article Ideas

• Company news

• Current events

• Informational based (tenant insurance)

• Opinion pieces focused around apartments

• Decorating tips

• Targeted content (tips for students/parents)

Agenda1. What Are The Benefits Of Content Marketing?

2. Closer Look At Different Types Of Contenta. Blogging

b. Article Writingc. Video

d. Social Media

4. Summary/Conclusion

• Old spice example

Keystone Properties’ Webisodes

Agenda1. What Are The Benefits Of Content Marketing?

2. Closer Look At Different Types Of Contenta. Blogging

b. Article Writingc. Video

d. Social Media

4. Summary/Conclusion

What Kind Of Content Should You Produce?

231 Followers

• Wall• Polls• Newsletter• Events• Link To Twitter Account

Harrison Gardens:Example Of A Successful Facebook Page

Value Based Content

Helpful Content

Answer resident questions

37

Promote your corporate social responsibility

38

Agenda1. What Are The Benefits Of Content Marketing?

2. Closer Look At Different Types Of Contenta. Blogging

b. Article Writingc. Video

d. Social Media

4. Summary/Conclusion

CM Driving Force Behind Your Online Presence