webcertain iss social media conference: marketing opporting and threats of twitter

The Opportunities and Threats of Marketing through

Twitter

Jenny SimpsonWebCertain Global Ltd

@jennysimpson

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Twitter basics

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Twitter uses

The in thing with the in crowd

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Fashions change…

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Growth

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Leaking…

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: SimplicityEasy to use

Cheap

Instant set-up

Quick to use / post content

International

Lots of applications

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Not that simple!Easy to make mistakes

Cliquey jargon

Interface is not multilingual

Investment in preparation time is necessary

Too many applications to choose from

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Speed

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Excellent news sourceAlready “breaking news”

A great outlet for existing

news channels / press wires

Breathing new life into

Blogs and News sites

Snippets style suits readers and

journalists

Threat: The right route?

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Networking

Follow people - Be followed

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Network quality?Follow people - Be followed

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Conversations

Request help

Share information

Share opinions

Promote

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Who are you representing?

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Threat: Tone of voice

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Opportunity: Search

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

The search box is now prominently featured on Twitter

This is the way for Twitter to go MAINSTREAM

Twitter will gain users who want live search results, but are not interested in networking

Search results on Twitter are very different to Google’s – this is an advantage to marketers and to searchers.

More ways to get your message across…

Opportunity: Search

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Treat Twitter like any other search engine

Manage your keyword prominence

Results=Time tweeted + Relevance

Regular tweets required

Threat: Tracking

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

With all these real time data updates, how can you

possibly track your visibility?

Tweetdeckwww.icerocket.comhttp://addictomatic.com,

Opportunity: Search

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Twitter profiles are being indexed in search engines

Threat: Search

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Twitter profiles being indexed in search engines!

Think about what is being cached!

Twitter investment

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

Be honest

Be helpful

Be knowledgeable

Be interesting

Use SEO techniques for keyword use and tracking

Spend time on research and campaign set up

Is Twitter worth it?

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

YES, we are seeing Twitter generating enquiries, visits and sales – and its impact is

growing all the time…

Thank you, any questions?

International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson

http://www.twitter.com@jennysimpson

jenny.simpson@webcertain.com