webcertain iss social media conference: marketing opporting and threats of twitter
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Presentation by Jenny Simpson at the Social Media International Search Summit hosted by www.webcertain.com : The Opportunities and Threats of Marketing through Twitter. A look at marketing campaign strategies for micro-blogging and social networking sitesTRANSCRIPT
The Opportunities and Threats of Marketing through
Jenny SimpsonWebCertain Global Ltd
@jennysimpson
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Twitter basics
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Twitter uses
The in thing with the in crowd
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Fashions change…
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Opportunity: Growth
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Threat: Leaking…
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Opportunity: SimplicityEasy to use
Cheap
Instant set-up
Quick to use / post content
International
Lots of applications
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Threat: Not that simple!Easy to make mistakes
Cliquey jargon
Interface is not multilingual
Investment in preparation time is necessary
Too many applications to choose from
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Opportunity: Speed
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Excellent news sourceAlready “breaking news”
A great outlet for existing
news channels / press wires
Breathing new life into
Blogs and News sites
Snippets style suits readers and
journalists
Threat: The right route?
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Opportunity: Networking
Follow people - Be followed
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Threat: Network quality?Follow people - Be followed
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Opportunity: Conversations
Request help
Share information
Share opinions
Promote
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Who are you representing?
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Threat: Tone of voice
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Opportunity: Search
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
The search box is now prominently featured on Twitter
This is the way for Twitter to go MAINSTREAM
Twitter will gain users who want live search results, but are not interested in networking
Search results on Twitter are very different to Google’s – this is an advantage to marketers and to searchers.
More ways to get your message across…
Opportunity: Search
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Treat Twitter like any other search engine
Manage your keyword prominence
Results=Time tweeted + Relevance
Regular tweets required
Threat: Tracking
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
With all these real time data updates, how can you
possibly track your visibility?
Tweetdeckwww.icerocket.comhttp://addictomatic.com,
Opportunity: Search
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Twitter profiles are being indexed in search engines
Threat: Search
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Twitter profiles being indexed in search engines!
Think about what is being cached!
Twitter investment
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
Be honest
Be helpful
Be knowledgeable
Be interesting
Use SEO techniques for keyword use and tracking
Spend time on research and campaign set up
Is Twitter worth it?
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
YES, we are seeing Twitter generating enquiries, visits and sales – and its impact is
growing all the time…
Thank you, any questions?
International Social Media Search Summit May 2009 – Opportunities and Threats of Marketing Through Twitter - Jenny Simpson
http://www.twitter.com@jennysimpson