web squared, mobile web2.0

Mobile Web2.0

@JoSanKu

May 28, 2010

MOBAS

Before After

Disruption

24H PC +Mobile Internet Computing

http://images.google.com/imgres?imgurl=http://www.devicedaily.com/wp-content/uploads/2009/09/motorola-entice-w766-phone-verizon.jpg&imgrefurl=http://www.devicedaily.com/cell-phones/motorola-entice-w766-comes-to-verizon-stands.html&usg=__f1eETuBV0SXxlsU66XwTMc0ifjI=&h=500&w=375&sz=24&hl=en&start=26&sig2=JmNTJAdFC11RMxFj7Kt-mw&um=1&itbs=1&tbnid=JV78XEwj3YdJpM:&tbnh=130&tbnw=98&prev=/images?q=feature+phone&start=20&um=1&hl=en&sa=N&ndsp=20&tbs=isch:1&ei=TP2YS6__EZzytQPAqoVA

http://images.google.com/imgres?imgurl=http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/MPj04100840000%5B1%5D.jpg&imgrefurl=http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/complab.htm&usg=__A90Ujs5ruEDSKcMqWFs1NAtYWms=&h=1024&w=965&sz=84&hl=en&start=2&sig2=PxuNE3B0ZIjMNSA_qJpaUA&um=1&itbs=1&tbnid=4LD4vNRi1acYyM:&tbnh=150&tbnw=141&prev=/images?q=computer&um=1&hl=en&tbs=isch:1&ei=k_2YS_eIEqbstgP6tsXCAQ

http://corporate.homes.com/wp-content/uploads/2009/12/smblog.jpg

Mobile Internet Computer

Personal Computing

Desktop Internet Computing

Mobile Internet Computing

Mini Computing

CChange

?

Personal Computing

Desktop Internet Computing

Mobile Internet Computing

GoogleAOLeBayYahoo!Yahoo JapanAmazon.comTencentAlibabaBaiduRakuten

Naver

MicrosoftCiscoIntelAppleIBMOracleEMCDellHPCompag

Winners Winners Winners

Source: Mary Meeker 2009 Web 2.0 Summit Presentation

Web2.0

Web2

The Web becomes more closely integrated with the real world via sensor-based

smart phone applications. Web Squared is another way of saying

"Web meets World”

June 2009

How Does Web Meet World?

Web

World

Web1.0 Web2.0 Web2

web2

web2.0web1.0

1990 2005 2010 2013

Mobile web2.0 = Web Squared

1990-2004 2005-2009 2010~

http://images.google.com/imgres?imgurl=http://images2.iwilab.com/shared/item/1/107/107849_500x.jpg&imgrefurl=http://www.wisia.com/item/107849&usg=__7W_FR6Xl1quSJt4IQNTPSikB2co=&h=365&w=500&sz=46&hl=ko&start=1&sig2=ukMY5EUHSvdgQtUmMDOWUg&um=1&tbnid=sxH6T0vNyVzKzM:&tbnh=95&tbnw=130&prev=/images?q=%EC%84%B1%EB%83%A5%EB%B6%88&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=GnRMS7vUC5zWswP2pKWKAQ

@JoSanKu

More Data OpenSensor Generated User Generated

1. Data Web

http://images.google.com/imgres?imgurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv/communitypeople.jpg&imgrefurl=http://www.dfas.mil/careers/acareeratdfas/comminvolv.html&usg=__bciVhxqDQSnRmaX3d9BFIo_1GDc=&h=1024&w=1203&sz=223&hl=ko&start=6&sig2=UxBQAhwd1Ymqaw1MTEtTNQ&um=1&tbnid=7RQvVIF8SDcKCM:&tbnh=128&tbnw=150&prev=/images?q=people&hl=ko&rls=com.microsoft:ko:IE-SearchBox&rlz=1I7ADBR&um=1&ei=FoQIS8DlMYHqtQPovJTACQ

http://www.artistsvalley.com/images/icons/Database%20Application%20Icons/Procedures%20Database/256x256/Procedures%20Database.jpg

http://www.data.gov/

2. RealTime Web

From Pages to Stream

24H ParticipationLight and Casual

Collective Mind

3. Social WebPage to People

Open Graph• 50,000 Web Sites A Week

Facebook Connect• 500K Apps

• 80K Web Sites

Mobile

Social

Disruption

Social Computing

4. Social Game

We Rule

Top 10 Social Games in Facebook Apps

Source: AppData.com

5. Geolocation

6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps

http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

http://www.groupon.com/

6. Augmented Reality

Out of Time and Space LimitInto Time and Space Creation

7. The Internet of Things

8. Enterprise

The use of social media marketing?

http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf

http://twitter.com/account/profile_image/ollehkt?hreflang=en

10. Mobile Ad

11. App Economy

Global Market at Home

http://images.google.com/imgres?imgurl=http://ffwtech.com/wp-content/uploads/2009/11/app_store.jpg&imgrefurl=http://www.ffwtech.com/&usg=__yymrlX-orTM0OUqvk--TV8bmMBc=&h=279&w=320&sz=12&hl=ko&start=5&sig2=gigEmg2k64T4hi_nzYtNLg&um=1&tbnid=Cj8FKPqdBFPw2M:&tbnh=103&tbnw=118&prev=/images?q=app+store&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&um=1&ei=pC5PS5edN5CetgOwrfXdBw

http://images.google.com/imgres?imgurl=http://www.geek.com/wp-content/uploads/2009/07/android_logo.jpg&imgrefurl=http://www.geek.com/articles/mobile/up-next-for-android-a-revamped-app-store-multi-touch-facebook-integration-shiny-games-20090914/&usg=__ayu2oGNo0Uht0bRM5ATs4a48dSg=&h=150&w=150&sz=9&hl=ko&start=110&sig2=DEBUHdxOErx_pEcSob-r0A&um=1&tbnid=3Qcq5S7yiwZTFM:&tbnh=96&tbnw=96&prev=/images?q=android+app+store+icon&ndsp=20&hl=ko&rls=com.microsoft:*:IE-SearchBox&rlz=1I7SUNA_ko&sa=N&start=100&um=1&ei=Vi9PS7H7G4rssQOyzb36Bw

SNSFast Growth + Low Penetration

http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

SNS: Cyworld -12% Y/YGlobal Phenomenon, Facebook Leading, Though Many Regional Strongholds

Twitter & Facebook in Korea

Twitter: 430K May2, 2010

無主空山

Entertainment

Media Information Learning Shopping

Search

People As A Platform

Social Web

PCService PortalInternet

Bandwidth ISP

1995 2000 2005

Value

MobilePeople?

2010~

http://www.naver.com/r/t?www

http://images.google.com/imgres?imgurl=http://bokumjari.co.kr/imgUpload/10.JPG&imgrefurl=http://www.bokumjari.co.kr/nature/nature_01.asp?page=6&pagegubun=11&img=01&searchtype=&searchtxt=&h=455&w=600&sz=86&hl=en&start=7&sig2=Rn404JLJJihgenTH9lKbtg&um=1&tbnid=bnxPyX4cLSBxiM:&tbnh=102&tbnw=135&ei=uMnlRoeRE4fIgAO9_YGqDQ&prev=/images?q=%EA%B1%B0%EB%AF%B8%EC%A4%84&svnum=10&um=1&hl=en&rls=com.microsoft:en-US

How Soon? How Fast?

2013 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

Web2 Explosion Expected

• Web2.0

• Social Web

• Smartphone: Mobile Inter-

net Computing/Sensor

+ Innovation

iPad Computing

Disruption

Before After

Social Computing

Mobile Computing

iPad Computing

. - /History of the Internet

CBig

Chan e

Upgrade Korea to

Korea2

with

Power to the People

KT 종합기술원 중앙연구소

@josanku

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