web fatale – seductive design, creative mornings edition

Johannes Ippen

Web FataleSeductive Design or: How to build roller coasters.

1.000.000.000

How to stand out?

Hello.

Aside Magazine

Graphical Cooking

Seductive Design

Read me!

But wait, isn’t this User Experience Design?

Really?

That’s Ketchup

WTFshittyuiuxanalogies.tumblr.com

But wait, isn’t this User Experience Design?

That’s an Experience

Anticipation Reflection

ExperienceEx

citem

ent

Time

Actually, Let’s do a little experiment.

Anticipation Reflection

Experience

Excit

emen

t

Time

Experience = Seduction?

Fun

Interaction & Feedback

Curiosity

Personality

Don’t leave them, guide them.

7 Phases

Clear the stage.

1

Get them inspired.

2

Time for decisions.

3

Utilize emotions.

4

Let them touch you.5

holzconnection.de

Make yourself hackable.

6

7 Reward

Hygiene Inspiration Rationality

Emotion Involvement

Hacking Reward

Have a goal.

No matter for which purpose you design.

Make them read.

Images

Structure

Simplification

Visualisation

Tonality

As designers, we have a great responsibility.

— Dieter Rams

There’s no perfect Experience yet.

You can build it.

Thank you! You rock!

Follow me: @johannesippen