wearedbp.com : future brand
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Reshaping the FutureLeverage. Transform .Deliver.
ifernandes@globaldigitalpartner.com
Digital Business Partners (DBP) Future Brand
@GlobalDigitalP_
CONSUMER BRAND
CONSUMERS EXPECT TO FIND BRANDS IN THE DIGITAL SPACE
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
DIGITAL BRAND
SUCCESSFUL BRANDS OF THE FUTURE ARE DIGITAL AND CUSTOMER FOCUSED
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
DELIVER THE FUTURE
DIGITAL BRANDS’ DEFINE AND DELIVER FUTURE BRAND EXPERIENCES
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
BEYOND MARKETING
FUTURE BRANDS’ HAVE A PROFOUND UNDERSTANDING OF DIGITAL IMPACT TO HELP RESHAPE THEIR FUTURE
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
UNDERSTAND VALUE
UNDERSTAND AND RESPOND EFFECTIVELY TO THE DEMANDS OF DIGITAL INNOVATIONS AND DIFFERENT TYPE OF CUSTOMERS
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
DEVELOP VALUE
USE DIGITAL TO CREATE VALUE THROUGHOUT THE VALUE CHAIN
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
ONE GOAL
CONSTANT EFFORT TO INCREASE DIGITAL VALUE
ifernandes@globaldigitalpartner.com
Leverage. Transform. Deliver.
@GlobalDigitalP_
LOOK AHEAD
Leverage. Transform. Deliver.
Customer Competitor Long-TermInter-
departmentCulture
Listen to your customers
Create satisfied customers
Regularly evaluate satisfaction
Develop strong online relationships
Recognize the existence of different segments
Track competitors
Benchmark against competitor offerings
Competitor rapid response
Differentiate
Prioritise long-term market share gain
Improve market performance
Decisions based on long-term considerations
Circulate customer information
Different departments working together
Develop a flexible environment
Everybody knows their role
Reward related to digital performance
Senior Management give top priority to digital
@GlobalDigitalP_
ifernandes@globaldigitalpartner.com
FUTURE DIGITAL BRANDLeverage. Transform. Deliver.
LISTEN TO CONSUMERS – OFFLINE AND ONLINE
DEFINE AND NURTURE DIGITAL COMPETENCIES
USE DIGITAL AS TARGETING AND INTELLIGENCE TOOL
LET CUSTOMERS DEFINE THE VALUE OF DIGITAL ENGAGEMENT
DEFINE BUSINESS AS 24/7 SERVICE BUSINESS
CONTINUOUS DIGITAL IMPROVEMENT AND INNOVATION
DEVELOP STRONG DIGITAL PARTNERSHIPS AND ALLIANCES
@GlobalDigitalP_
ifernandes@globaldigitalpartner.com
• DELIVERING MARKETING TRANSFORMATION THROUGH DIGITAL TECHNOLOGY
• INSPIRING BRANDS IN THE NEW DIGITAL AGE
• HELPING BRANDS FOCUS ON THE FUTURE
DIGITAL TECHNOLOGY HAS THE POTENTIAL TO IMPROVE BRAND PERFORMANC E AND REACH
ifernandes@globaldigitalpartner.com
@GlobalDigitalP_
Works with leading global brands and emerging tech.
Helps brands and digital technology vendors to create digital value.
Supports leading brands achieving consumer relevance at scale.
Aims to use digital technology to drive incremental brand engagement and generate leads.
About
ifernandes@globaldigitalpartner.com
@GlobalDigitalP_
Model
Venture Capital
Brand Agency
Brand Agency
Venture Capital
Technology Vendor
Global Digital Partners
Leverage. Transform. Deliver.
RESHAPING THE FUTURE
@GlobalDigitalP_
ifernandes@globaldigitalpartner.com
The following services are available to clients, delivered through Global Digital BrandServices
Start-upsSolutions
BrandsSolutions
Agency Solutions
Venture Capital
Solutions
ifernandes@globaldigitalpartner.com@GlobalDigitalP_
DELIVER MARKETING TRANSFORMATION THROUGH DIGITAL TECHNOLOGY
INSPIRE BRANDS IN THE NEW DIGITAL AGE
HELPING BRANDS FOCUS ON THE FUTURE
Global Digital Partners
Leverage. Transform. Deliver.
RESHAPING THE FUTURE
web: www.wearedbp.com
email: ifernandes@globaldigitalpartner.com
twitter: @GlobalDigitalP_
linkedIn: http://uk.linkedin.com/in/ivanfernandeswpp
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