we first slide set - atl

Association of TransformationalLeaders

Simon Mainwaring

PRESENTED Palm Springs, September 21st 2012

Purpose:  Why  does  your  company  exist?  

“The future of profit is purpose.” “Brands must be the chief celebrant, not celebrity, of their communities.” “Brands must seek consumer action, not acquisition.”

Key Strategic Principles:

Simon Mainwaring, author, We First New York Times, Wall Street Journal, Amazon Bestseller 2011 strategy+business ‘Best Marketing Book of 2011 800CEORead Top 5 Marketing Book of 2011 Amazon Top 10 Business Books of 2011

Compe77ve  Advantage:  What  are  you  the  only  of?  

Leadership:  What  dos  your  company  do  when  its  at  its  best?  

Vision:  What  hope,  vision  or  dream  does  your  brand  offer?  

We First Vision

Thank you, ATL!

Please let me know about your interest in the Social Branding Blueprint training program.

Contact: Simon@WeFirstBranding.com

Twitter: @SimonMainwaring

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