we capture moments we have stopped to live

LUCA DELLA DORA / @LUCA2D

WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 2

YOU ARE OBSESSED WITH YOUR SMARTPHONE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 3

YOU ARE NOT ALONE +2 BILLION PEOPLE WORLDWIDE WILL OWN A SMARTPHONE IN 2016

Statista, Number of smartphone users worldwide, 2015

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 4

OUR DEVICES HAVE BECOME AN EXTENSION OF OURSELVES

PewResearch Center, Americans’ Views on Mobile Etiquette, 2015

3 IN 10 SMARTPHONE USERS SAY THEY NEVER TURN THEIR PHONES OFF

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 5

OUR DEVICES HAVE BECOME AN EXTENSION OF OURSELVES

PewResearch Center, Americans’ Views on Mobile Etiquette, 2015

WE UNLOCK OUR SMARTPHONE +150 TIMES A DAY

35% OF PEOPLE CHECK THEIR SMARTPHONES

FIRST THING IN THE MORNING

75% OF PEOPLE ADMIT TO USING THEIR SMARTPHONES WHILE IN THE BATHROOM

3 IN 10 SMARTPHONE USERS SAY THEY NEVER TURN THEIR PHONES OFF

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 6PewResearch Center, Americans’ Views on Mobile Etiquette, 2015

19% OF PEOPLE DROP PHONES DOWN THE TOILET

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 7

YOU ARE ADDICTED TO YOUR SMARTPHONE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 8

AND THIS ADDICTION MAKES YOU LIVE YOUR LIFE THROUGH YOUR SMARTPHONEA DEEP ANXIETY AFFLICTS US WHEN

WE ARE NOT ABLE TO RECORD AND SHARE THE MOMENTS

WE LIVE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 9

AND THIS ADDICTION MAKES YOU LIVE YOUR LIFE THROUGH YOUR SMARTPHONE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 10

I SWEAR!😱

LIFE EXISTED EVEN BEFORE SMARTPHONES

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 11

LIFE EXISTED EVEN BEFORE SMARTPHONES

Photo: Getty

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 12

LIFE EXISTED EVEN BEFORE SMARTPHONES

Photo: Getty

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 13

LIFE EXISTED EVEN BEFORE SMARTPHONES

Photo: AP / Getty

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |

HOMEPAGE TRAFFIC IS DECLINING

14

OK 👊 YOU GOT IT

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |

HOMEPAGE TRAFFIC IS DECLINING

15

BUT WHAT DOES THIS MEAN?

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 16

IN OUR ATTEMPTS TO CAPTURE MEMORIES, WE MISS THE OPPORTUNITY TO LIVE IN THE MOMENT

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 17

THE WAY WE EXPERIENCE ALL ASPECTS OF LIFE HAS DRAMATICALLY CHANGED

29% OF SMARTPHONE OWNERS DESCRIBE THEIR PHONES AS

“SOMETHING I CAN’T IMAGINE LIVING WITHOUT”

PewResearch Center, Americans’ Views on Mobile Etiquette, 2015

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 18

THE WAY WE EXPERIENCE ALL ASPECTS OF LIFE HAS DRAMATICALLY CHANGED

THE FIRST INTERACTION OF THE DAY HAPPENS VIA MOBILE DEVICES 35% OF PEOPLE THINK ABOUT THEIR SMARTPHONES FIRST THING IN THE MORNING

17% THINK ABOUT HAVING A COFFEE (MAYBE JUST TO INSTAGRAM THEIR COFFEE MUGS)

Bank of America, Trends in Consumer Mobility Report, 2015

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |

HOMEPAGE TRAFFIC IS DECLINING

19

WHAT ARE THE CONSEQUENCES?

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 20

WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS ABLE TO GIVE OUR MEMORIES ANOTHER CHANCE

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |

WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS ABLE TO GIVE OUR MEMORIES ANOTHER CHANCE

21

THINK ABOUT FACEBOOK ↴

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |

WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS ABLE TO RECORD EVERYTHING WITHOUT AN EFFORT

22

MORRIS VILLARROEL - PROFESSOR AT THE POLYTHECNIC UNIVERSITY OF MADRID - HAS RECORDED EVERYDAY OF HIS LIFE (SINCE 2013)

THROUGH A NARRATIVE CAMERA (A CAMERA ATTACHED TO HIS CHEST ABLE TO TAKE PICTURES EVERY 30”) AND 180 NOTEBOOKS

(WHERE HE WROTE DOWN AN ESTIMATED 1.5 MILLION WORDS)

TODAY.com, Man Records Every detail of its life for the past 5 years

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE |

HOMEPAGE TRAFFIC IS DECLINING

23

SO WHAT?

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 24

WE CAPTURE MOMENTS, BUT WE DON’T LIVE THEM

WE TRY TO LIVE MOMENTS, AFTER THEY’VE HAPPENED

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 25

WE CAPTURE MOMENTS, BUT WE DON’T LIVE THEM

WE TRY TO LIVE MOMENTS, AFTER THEY’VE HAPPENED

WE CAPTURE MUCH OF OUR LIFE THOUGH FACEBOOK POSTS, TWEETS, CONTENTS ON INSTAGRAM.

@LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 26

WE CAPTURE MOMENTS, BUT WE DON’T LIVE THEM

WE TRY TO LIVE MOMENTS, AFTER THEY’VE HAPPENED

WE CAPTURE MUCH OF OUR LIFE THOUGH FACEBOOK POSTS, TWEETS, CONTENTS ON INSTAGRAM.

BUT HOW MUCH OF WHAT WE CREATE & SHARE

DO WE ACTUALLY RETURN AND REFLECT ON?

the end

LUCA DELLA DORA / @LUCA2DI am still looking for the meaning of alcohol-free beer, in the meantime I passionately work as Editorial

Director at We Are Social trying to build stories for the brands we are happy to work with.