AT C E N T R E: M K, W E B E L I E V E M O M E N T S S H O U L D B E S AV O U R E D, T H AT’ S W H Y W E F O C U S O N C R E AT I N G T H E B E S T C O N S U M E R E X P E R I E N C E S T O E X C I T E, F E E L A N D U LT I M AT E LY R E M E M B E R.

I T’ S A P L A C E T O B E B O L D, C O N F I D E N T A N D T O D O Y O U R T H I N G

AVERAGE SPEND PER VISIT COMPARED TO A SHOPPER

DIMENSIONS BENCHMARK OF £138 (SOURCE: CACI 2018)

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centre:mk hosts a myriad of events throughout the year. From fashion catwalks, pop-up festival makeover tents to car shows, art exhibitions and hosting the Milton Keynes International Festival, there is an experience for everyone.

22MILLION ANNUAL FOOTFALL

170DAYS OF EVENTS DELIVERED

133MINUTES DWELL TIME, SIGNIFICANTLY LONGER THAN THE AVERAGE OF 123 MINUTES

H AV I N G I N V E S T E D O V E R £50 M I L L I O N I N T H E L A S T T H R E E Y E A R S, C E N T R E: M K I S A D E S T I N AT I O N D O M I N AT I N G I T S C AT C H M E N T

“centre:mk is a longstanding, top-performing location for River Island and increasing our presence is a key step in our ongoing growth.”Josie Cartridge, Customer Director at River Island

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“The new investment will mean we can welcome more customers; both our loyal regulars and new faces.”

Paul May, CEO at Patisserie Holding

“We are joining a fantastic line-up of brands at centre:mk that provide visitors with everything they need.”

A spokesperson at Primark

“We love Milton Keynes and are thrilled to bring our curated fashion and homeware collections to centre:mk, the leading retail and leisure destination in the region. New designs will land in our store each week and we look forward to being part of the community for years to come.” A spokesperson at Oliver Bonas

£10MILLION INVESTMENT IN SUNSET WALK

3.7MILLION INVESTMENT BY BRANDS IN THEIR STORES

£30MILLION INVESTMENT IN NEW CAR PARK

“The Electric Vehicle Experience Centre in centre:mk is the first of its kind in the country and we will pave the way for other cities to follow in its footsteps.”David Martell, CEO at Chargemaster

Sunset Walk

WITH 15 LAKES AND 11 MILES OF CANALS, MILTON KEYNES HAS MORE SHORELINE THAN JERSEY AND MORE BRIDGES THAN VENICE.

MILTON KEYNES COVERS 119 SQUARE MILES, 40% OF WHICH IS GREEN SPACE, WITH 22 MILLION TREES

M I LT O N K E Y N E S I S A FA N TA S T I C P L A C E T O L I V E, W O R K A N D P L AY F O R T H E W H O L E FA M I LY

SKI OR SNOWBOARD ON REAL SNOW AT SNOZONE

MILTON KEYNES THEATRE IS ONE OF THE REGION’S LEADING LIVE VENUES, SHOWCASING THE BEST WEST END AND TOURING PRODUCTIONS

Peterborough

Cambridge

Stevenage

St. Albans

Luton

Bedford

Northampton

KetteringRugby

CoventryBirmingham

Oxford

M40

M1

M6

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M25

CENTRE:MK IS THE DOMINANT DESTINATION IN THE REGION

15% SHARE OF THE TOTAL CATCHMENT

63% MARKET SHARE OF THE CORE CATCHMENT

WITHIN A 35-MINUTE DRIVE YOU WILL FIND WOBURN SAFARI PARK, SILVERSTONE CIRCUIT AND KNEBWORTH HOUSE

780INTERNATIONAL BUSINESSES IN MK

Primary Secondary

Tertiary Quaternary

CATCHMENTS

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A S P E C I A L LY- C O M M I S S I O N E D R E S E A R C H R E P O R T B Y T H E F U T U R E L A B O R AT O R Y H A S I D E N T I F I E D C O N S U M E R T R E N D S T H AT W I L L H AV E A S I G N I F I C A N T I M PA C T O N T H E F U T U R E O F R E TA I L A N D L E I S U R E D E S T I N AT I O N S

The Future Shopper Report was commissioned by Hermes Investment Management and AustralianSuper, the co-owners of centre:mk, and researched and written by globally-renowned The Future Laboratory.

BY 2025, THERE WILL BE A NEW BREED OF CONSUMER. THEIR BEHAVIOUR WILL BE LED BY THREE TRENDS THAT OFFER RETAIL DESTINATIONS AN EXCITING OPPORTUNITY:

C O M M U N I T Y B U I L D E R SConsumers will go to malls in search of communal experiences where the purchasing of products goes hand-in-hand with social interactions to drive loyalty to retail destinations. Stores will become hubs of activity, with ‘rewards’ such as exclusive products, immersive experiences that enhance brand awareness, or lifestyle services which aim to provide simple solutions for busy modern lifestyles. According to the report 75% of Generation Z consumers prefer stores that provide a memorable offer, and 50% of 20-year-olds search for enhanced retail experiences.

1

H E R O H U N T E R SFuture shoppers will place increasing emphasis on brands’ ethical behaviours. Last year, the Edelman Trust Barometer identified that 56% of consumers already regard ethical and open business practices as important in building belief in a brand. According to The Future Shopper report, this belief is set to grow substantially, and will shape the retailers, destinations and activities that the future shopper will wish to engage with. They will seek out localised, community-oriented spaces that give back, or brands that specifically employ and support people from local areas.

2

S E R V I C E S Y N E R G I S T SThe third trend focuses on service, and the changing way it is perceived and valued by consumers. Shoppers will expect staff to be knowledgeable and enthusiastic collaborators in their purchasing experience. As The Future Shopper report highlights, 78% of shoppers regard sales staff with a detailed product knowledge and confidence with in-store technology as key in driving brand loyalty.

This will mean employing emotionally intelligent, highly motivated, well paid ‘brand fans’ – individuals that are knowledgeable about the brands, stores and experiences available in a destination such as centre:mk.

3

“At centre:mk, we are embracing how consumers are changing and are adapting our own offering to ensure we remain relevant and compelling. Consequently, we are investing to enhance the experience we provide and the service our retailers offer through employee investment, ensuring that consumer expectations are consistently met and surpassed.”Ed Sellick, Director - Asset Management at Hermes Investment Management

THE INITIATIVES INCLUDE:

3. IMPLEMENTING COMPREHENSIVE WORLD-CLASS CUSTOMER SERVICE TRAINING ACROSS THE CENTRE:MK TEAM

1. INVESTING OVER £50 MILLION IN CENTRE:MK’S OFFER, ENVIRONMENT AND EXPERIENCE

2. CREATING SUNSET WALK, A PREMIUM SHOPPING DESTINATION WITHIN CENTRE:MK

5. BUILDING A NEW MULTI-STOREY CAR PARK ADJACENT TO JOHN LEWIS

4. DELIVERING A BRAND NEW GUEST SERVICES FACILITY ON DEER WALK

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David Justice 020 3130 4653 David Hobbs 020 3130 4655

Alex Peck 020 3130 4657

Olivia O’Neill 020 3130 4667

Tony Devlin 020 7182 2224

Tony Carroll 020 7182 2293

David Muslin 020 7182 2524

Kate Bevin 020 7182 2852

Charlie Ready 020 7182 2127

Neva Craven 020 3257 6172

Retail Retail

Restaurants and Leisure

Restaurants and Leisure

W W W. C E N T R E M K. C O M

TOP 10 DESTINATION IN THE UK

6TH MOST AFFLUENT CATCHMENT IN THE UK

CATCHMENT OF 3M PEOPLE WITH £7BN SPEND

AT A GLANCE: CENTRE:MK

22MILLION ANNUAL FOOTFALL

2,135BUSINESS START-UPS

£238RETAIL SPEND PER VISIT

KEY HQ OFFICES: MERCEDES-BENZ, HOME RETAIL GROUP, SUZUKI, DOMINO’S, NETWORK RAIL, SANTANDER AND RED BULL RACING

POPULATION PROJECTED TO REACH 307,923 BY 2030

AT A GLANCE: MILTON KEYNES

111,813HOUSES

266,000POPULATION

12,530 183,000

Victoria Broadhead 020 3551 5610 Sophie Moorcroft 020 3551 5609

BUSINESSES EMPLOYEES