washrocks dry cleaning and laundry delivered app in 24h

Business Model Barcelona, April 2015

!!

WASHROCKS is an App for on-demand laundry and dry

cleaning service, delivered within 24 hours..

ECONOMIC, PERSONAL, GLOBAL +

INNOVATIVE

What is WASHROCKS?

www.washrocks.com

Market Opportunity Consumer Need

Customers are more accepting of outsources services

Complete technological penetration

Have lesser free time for home chores and tasks.

Daily household laundry

Want to save time and costs

Care for di!erent fabrics and textiles

Global services but prefer personalised

Why WASHROCKS?

www.washrocks.com

Constant look out for economical alternatives

* FELAC (Federación Española de Asociaciones de Fabricantes de Maquinaria para Hostelería, Colectividades e Industrias Afines)

The Laundry Sector

This sector has over

800m Euros/year in Spain

According to FELAC and partners, the sector is valued to 1,300 million euros, of which 12% is dedicated t laundry. The neighborhood laundry shops do not provide pick and drop service, therefore self service laundries have increased multifold recently to exterminate household laundry at home.

www.washrocks.com

Direct end consumer business, with a low weekly ticket but a high repeat customer rate Delivery sector has also experienced a revolution with the emergence of logistics startups that manage large local stock through micro-stores, to reduce delivery distance and time, increasing service markups.

The Laundry Sector

www.washrocks.com

In Spain, WASHROCKS is the only player in the market. However, companies as such exist in the US that play a reference roll, and are setting a trend of facilitating every day services. !

Wahsio offers a premium dry cleaning and laundry delivery service via an app.!Currently present in San Francisco, Washington, Boston and Chicago!

Business provides on-demand

laundry and dry-cleaning services with delivery.!

Present in New York and Manhattan areas!

Trends in International Market

www.washrocks.com

is a service taking and delivering food

orders from the consumers favorite

restaurants, via internet.!

.

mobile application that provides a taxi

service, including driver !

Meanwhile the same business models exist in di!erent sectors; get food delivered at home with Just Eat, order a car service on Uber, find homes on rent at AirBnb or order a taxi on MyTaxi.

is a company that reserves apartments

excluding indermediaries,

online!

mobile application that offers a car

service at a lower cost than traditional

taxis!

Trends in Spanish Market

www.washrocks.com

Billing

Digital

International and National competition

www.washrocks.com

Who is WASHROCKS for?

www.washrocks.com

Volume

Frequency

Laundry Dry Clean

Family

Duo

Single

Young

Executive

Ladies

Who is WASHROCKS for?

www.washrocks.com

Monthly subscription Choose the subscription model that best fits your needs

What services does WASHROCKS o!er?

www.washrocks.com

kg

NORDIC Careful wash of down comforters and synth

etics

DRY CLEANING Wash and Iron of

delicates

IRONING You wash we iron

LAUNDRY Wash and fold of

5-8kg  

Personalise Laundry Locate delivery Observe Real-time

The WASHROCKS Solution

www.washrocks.com

Simple order process Home delivery Easy Payment Quality Wash

Free time!

Capture new customers

Subscription

Segment promotions

Introduce Loyalty program

Customer service

Our Core Business

Customers Logistics Laundry

Operational Areas

www.washrocks.com

Average Revenue 6 Euros

Average order 18 Euros

Mark-up on each

transaction

Business Model

www.washrocks.com

-  Direct interaction with client

-  Credibility

-  Quality control (own/

outsourced)

-  O"ine visibility

-  Possible cross branding

-  Rating system?

-  Training, uniformed sta!

-  Training system?

External Branding

www.washrocks.com

Minimize laundry price

Adapt operations

Subscription model

Corporate packaging

Standardization

Special negotiated prices

Internal Branding

www.washrocks.com

Our APP

www.washrocks.com

Our Webpage

www.washrocks.com

Phase 1: Test Barcelona · Madrid

G-local: Think global, Act local

Standard prices and services in the principal cities.

Use current clients to enter countries.

Phase 2: Open París · London ·

Berlín

Our Expansion Strategy

www.washrocks.com

Elisabet Mas CEO&Founder

emas@washrocks.com +34 630 91 34 15

Available on:

Thank you!