washrocks dry cleaning and laundry delivered app in 24h
TRANSCRIPT
Business Model Barcelona, April 2015
!!
WASHROCKS is an App for on-demand laundry and dry
cleaning service, delivered within 24 hours..
ECONOMIC, PERSONAL, GLOBAL +
INNOVATIVE
What is WASHROCKS?
www.washrocks.com
Market Opportunity Consumer Need
Customers are more accepting of outsources services
Complete technological penetration
Have lesser free time for home chores and tasks.
Daily household laundry
Want to save time and costs
Care for di!erent fabrics and textiles
Global services but prefer personalised
Why WASHROCKS?
www.washrocks.com
Constant look out for economical alternatives
* FELAC (Federación Española de Asociaciones de Fabricantes de Maquinaria para Hostelería, Colectividades e Industrias Afines)
The Laundry Sector
This sector has over
800m Euros/year in Spain
According to FELAC and partners, the sector is valued to 1,300 million euros, of which 12% is dedicated t laundry. The neighborhood laundry shops do not provide pick and drop service, therefore self service laundries have increased multifold recently to exterminate household laundry at home.
www.washrocks.com
Direct end consumer business, with a low weekly ticket but a high repeat customer rate Delivery sector has also experienced a revolution with the emergence of logistics startups that manage large local stock through micro-stores, to reduce delivery distance and time, increasing service markups.
The Laundry Sector
www.washrocks.com
In Spain, WASHROCKS is the only player in the market. However, companies as such exist in the US that play a reference roll, and are setting a trend of facilitating every day services. !
Wahsio offers a premium dry cleaning and laundry delivery service via an app.!Currently present in San Francisco, Washington, Boston and Chicago!
Business provides on-demand
laundry and dry-cleaning services with delivery.!
Present in New York and Manhattan areas!
Trends in International Market
www.washrocks.com
is a service taking and delivering food
orders from the consumers favorite
restaurants, via internet.!
.
mobile application that provides a taxi
service, including driver !
Meanwhile the same business models exist in di!erent sectors; get food delivered at home with Just Eat, order a car service on Uber, find homes on rent at AirBnb or order a taxi on MyTaxi.
is a company that reserves apartments
excluding indermediaries,
online!
mobile application that offers a car
service at a lower cost than traditional
taxis!
Trends in Spanish Market
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Billing
Digital
International and National competition
www.washrocks.com
Who is WASHROCKS for?
www.washrocks.com
Volume
Frequency
Laundry Dry Clean
Family
Duo
Single
Young
Executive
Ladies
Who is WASHROCKS for?
www.washrocks.com
Monthly subscription Choose the subscription model that best fits your needs
What services does WASHROCKS o!er?
www.washrocks.com
kg
NORDIC Careful wash of down comforters and synth
etics
DRY CLEANING Wash and Iron of
delicates
IRONING You wash we iron
LAUNDRY Wash and fold of
5-8kg
Personalise Laundry Locate delivery Observe Real-time
The WASHROCKS Solution
www.washrocks.com
Simple order process Home delivery Easy Payment Quality Wash
Free time!
Capture new customers
Subscription
Segment promotions
Introduce Loyalty program
Customer service
Our Core Business
Customers Logistics Laundry
Operational Areas
www.washrocks.com
Average Revenue 6 Euros
Average order 18 Euros
Mark-up on each
transaction
Business Model
www.washrocks.com
- Direct interaction with client
- Credibility
- Quality control (own/
outsourced)
- O"ine visibility
- Possible cross branding
- Rating system?
- Training, uniformed sta!
- Training system?
External Branding
www.washrocks.com
Minimize laundry price
Adapt operations
Subscription model
Corporate packaging
Standardization
Special negotiated prices
Internal Branding
www.washrocks.com
Our APP
www.washrocks.com
Our Webpage
www.washrocks.com
Phase 1: Test Barcelona · Madrid
G-local: Think global, Act local
Standard prices and services in the principal cities.
Use current clients to enter countries.
Phase 2: Open París · London ·
Berlín
Our Expansion Strategy
www.washrocks.com
