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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 2
沃爾瑪超市:「數位 X實體」的成功鍵接
(Speaker)2015.xx.xx
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 3
議題大綱1
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沃爾瑪超市:從零售巨人,變成網購明星「數位 X實體」:引領下一代的零售業沃爾瑪如何在數位創新中領先群雄?
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沃爾瑪超市:從零售巨人,變成網購明星
2011年才開始打造電子商務……
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沃爾瑪超市:從零售巨人,變成網購明星
「從磚頭蓋的店面,到可以點擊的頁面」
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沃爾瑪超市:從零售巨人,變成網購明星數位轉型的基石:
1. 管理全球十個網站2. 於@WalmartLabs開發測試最先進得數位商務科技3. 打造沃爾瑪超市的核心電子商務能力
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「數位 X實體」:引領下一代的零售業1. 線上服務中心:接觸客戶更快!2. 行動應用協作:使用 Apps更直覺!3. 社群洞見:了解顧客,服務品質更佳!4. 預測需求:存貨管理更準確!
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 8
「數位 X實體」:引領下一代的零售業
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 9
沃爾瑪如何在數位創新中領先群雄?1. 精準數位行銷的領導者
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 10
沃爾瑪如何在數位創新中領先群雄?1. 精準數位行銷的領導者2. 策略購併,強化核心數位商務能力
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 11
沃爾瑪如何在數位創新中領先群雄?1. 精準數位行銷的領導者2. 策略購併,強化核心數位商務能力3. 以非傳統的模式,開發數位商務技能
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 12
沃爾瑪如何在數位創新中領先群雄?1. 精準數位行銷的領導者2. 策略購併,強化核心數位商務能力3. 以非傳統的模式,建立數位商務技能4. 汲取商業分析智能,優化存貨管理
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 13
沃爾瑪如何在數位創新中領先群雄?1. 精準數位行銷的領導者2. 策略購併、強化核心數位商務能力3. 以非傳統模式,建立數位商務技能4. 汲取商業分析智能,優化存貨管理5. 打造創新文化
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