von eindimensional zu transmedial - storytelling im digitalen zeitalter
Post on 17-Jul-2015
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#SHIFT0115 @mrsatoz
Annabelle Atchison, 42ponies*12.02.2015
von Eindimensional zu Transmedial
Storytelling im Digitalen Zeitalter
Beispiel Digitale CeBIT
Network Publisher(Content Mgmt./ Syndication/Distribution)
Neue Social Media Fähigkeiten
Digital Analytics(Tracking, Measurement, Insight Portal)
Social Media Insight Portal
Showcase Channel DRUM KomponenteCeBIT Website
BA
CK
END
&
OP
ERA
TIO
NS
OW
NED
EA
RN
ED
Digital Communication Push durch owned und earned Networks
Facebook (ver. sites/activities) DRUM Komponenten für Partner
YouTube Twitter
Newsroom Technet Blog
Once upon a time there was ___.
Every day, ___. One day ___.
Because of that, ___. And because ofthat, ___.
Until finally ___.
annabelle@42ponies.com
www.42ponies.com | www.42ponies.de
@_42ponies | @mrsatoz
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