von eindimensional zu transmedial - storytelling im digitalen zeitalter
TRANSCRIPT
#SHIFT0115 @mrsatoz
Annabelle Atchison, 42ponies*12.02.2015
von Eindimensional zu Transmedial
Storytelling im Digitalen Zeitalter
Beispiel Digitale CeBIT
Network Publisher(Content Mgmt./ Syndication/Distribution)
Neue Social Media Fähigkeiten
Digital Analytics(Tracking, Measurement, Insight Portal)
Social Media Insight Portal
Showcase Channel DRUM KomponenteCeBIT Website
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Digital Communication Push durch owned und earned Networks
Facebook (ver. sites/activities) DRUM Komponenten für Partner
YouTube Twitter
Newsroom Technet Blog
Once upon a time there was ___.
Every day, ___. One day ___.
Because of that, ___. And because ofthat, ___.
Until finally ___.
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