vitm 2013 amazing thailand presentation

REGIONAL PARTNERSHIP STRATEGY

TOURISM AUTHORITY OF THAILANDITE HCMC 2013

SECCSEPTEMBER 11TH, 2013

CONTENTS

1. AEC: OPPORTUNITIES FOR CLMTV

2. ASEAN CONNECTIVITY

3. MARKETING STRATEGY & ACTIVITY

4. THAILAND AND BEYOND

5. AMAZING THAILAND TOURISM PRODUCT UPDATE

Free Flow of Goods

Free Flow of Services

Free Flow of Skilled Labor

Free Flow of Investment

Free Flow of Capital

ASEAN ECONOMIC COMMUNITY (AEC) IN 2015

AEC => OBJECTIVES OF ASEAN ECONOMIC INTEGRATION

4

OpportunitiesOpportunities

1. Increase in tourism flow in ASEAN region

• Single Visa• Development of Infrastructure

Geographical Geographical advantage of advantage of

Thailand Thailand

2. Increase in investment opportunity abroad

3. Increase in investment in mega projects

Restaurant

Spa

Marina

Convention Centre

Growth of International Visitor Arrivals to ASEAN2011-2012

Data of Brunei Darussalam only covers number of arrival by air

No Member Country Month 2011 2012Growth

(%)

1 Brunei Darussalam Jan-Dec 242,061 269,898 11.50

2 Cambodia Jan-Dec 2,881,862 3,548,307 23.13

3 Indonesia Jan-Dec 7,649,731 8,000,000 4.58

4 Lao PDR Jan-Dec 2,723,564 3,330,072 22.27

5 Malaysia Jan-Dec 24,714,324 25,032,708 1.30

6 Myanmar Jan-Dec 816,369 1,058,995 29.72

7 Philippines Jan-Dec 3,917,454 4,272,811 9.50

8 Singapore Jan-Dec 13,171,303 14,400,000 11.39

9 Thailand Jan-Dec 19,098,323 22,300,000 16.76

10 Vietnam Jan-Dec 6,250,906 6,847,678 9.55

  TOTAL   81,465,897 89,060,469 9.32

By Air

By Land

Vietnam

Laos

Cambodia

MyanmarMalaysia

Singapore

Indonesia

Philippines

Brunei Darussalam

Malaysia

Laos

CambodiaMyanmar

By River Laos

Vietnam

ASEAN–Thailand Connectivity

7

ASEAN Air Linkage

YANGON

PNH

HO CHI MINH

KL

VIENTIAN

BALI

JARKATA

MANILA

87 International Destinations excluding ASEAN

13 Destinations intra-ASEAN Danang, Denpasar, Hanoi, Ho Chi Minh, Jakarta

KualaLumpur, Manila, PhnomPenh, Penang, Singapore,Vientiane, Yangon, Bandar Seri Begawan

11 Domestic destinations

Thailand – ASEAN Connectivity: Thai Airways

11 Destinations Intra ASEAN Luang Prabang, Bangkok , Yangon, Siem Reap, Phnom Penh, Kuala Lumpur, Singapore, Jakarta, Hanoi, Ho Chi Minh, Manila

9

Thailand – ASEAN Connectivity: Vietnam Airline

The expansion of Low-Cost Carriers (LCCs)

2003200420052006

• Higher number of tourists, longer vacation

• Weekend Destination • Middle–Low market expand

2007

LLCs expanded in Asia from 17 destinations in 2001 to 63 destinations in 2007

In 2009, LCCs’ share in passenger seats increase 15 % (LCC: 100 million/

Full Service Airlines: 543 million passenger seats)

LCCs

o Based in Thailand

o Operation in Thailand

11

16 International Destinations excluding ASEAN

11 Destinations Intra-ASEAN

13 Destinations in Thailand

Thailand–ASEAN Connectivity: Air Asia

ASEAN Connectivity

Sukhothai

Major Flight Destinationswithin CLMTV

Thailand-Vietnam

Bangkok Hanoi

Ho Chi Minh

Bangkok Hanoi

Ho Chi Minh

Ho Chi Minh

Hanoi Bangkok

Thailand - Cambodia

Bangkok Phnom Penh

BangkokChiang MaiKrabiPhuketSukhothaiLampang

Phnom Penh

Siem Reap

PhuketKrabiSiem Reap Bangkok

Thailand-MyanmarThailand-Laos

BKK VientianeBKK

Yangon

Mandalay

BKK VientianeLuang Prabang

BKKPhuketSukhothai

YangonPhuketTrat Luang Prabang

Chiang Mai Yangon

BKK Yangon

BKK VientianeLuang PrabangPakseSavannakhet

Chiang Mai Luang Prabang, Vientiane

Vietnam-Cambodia

Ho Chi Minh Hanoi

Phnom PenhSiem Reap

Ho Chi Minh Phnom PenhSiem Reap

Vientiane

DanangHanoiHo Chi Minh

Vietnam-Laos

Savannakhet Danang

Pakse DanangHanoi

Luang Prabang Hanoi

Ho Chi Minh

Luang PrabangVientiane

Pa-anPa-an

East-West CorridorEast-West CorridorMyanmar–Thailand-Lao PDR-VietnamMyanmar–Thailand-Lao PDR-Vietnam

19

Danang

HueDong Ha

Savannakhet

Mukdahan

Nakon Phanom

Land Linkage

20Southern Economic Corridor (SEC)

Nakhon Phanom

Route 1

Route 2

VinhTha Keak (Laos)

Ha Tinh

Hanoi

Dong HaMukdahan Savannakhet Hue

Route 3

R9 R9 1A

Danang

1A

R12 R15

Pingxian Nannin, China

R13 R8 R10

East-West Economic Corridor

(New Trade Line)

A-1

Connecting Thailand–Laos-Vietnam

Nakhon Phanom

Tha Keak (Laos)

Nakhon Phanom

BKK–Aranyaprathat -Phnom Penh – Ho Chi Minh

BKK–Trat-Ko Kong-Sihanoukville

Udon Thani–Vientiane–Vang Vieng Nong Khai–Vietniane (2 hrs)Khon Kaen–Vientiane (4 hrs)Nakorn Ratchasima–Vientiane (9 hrs)

Ubon Ratchathani-Pakse

Overland Transportation for FITs

BKK–Aranyaprathat - Siem Reap – Ho Chi MinhAranyaprathat –Battambang

- Sisophon

THAILAND-VIETNAM CROSS BORDER TRAVEL PRODUCTS

Connectivity between ;

• Thailand Laos Vietnam

• Thailand Cambodia Vietnam

• Thailand Laos Cambodia Vietnam

1. Cross border travel facilitation

2. Development of tourism activities in area

3. Promotion and marketing

4 Days 3 Nights

Ko Kong

Phnom Penh

Trat

Ho Chi Minh

BangkokExisting Package

24

Bangkok

Ho Chi MInh

Phnom Penh

Trat

Nakhon Phanom

Tha KhaekVinh

Thanh Hoa

Halong

Hanoi

5 Days 4 Nights

Tha Keak

Vinh

Nakhon Phanom

Thanh Hoa

Hanoi

Vinh

Tha Keak (Laos) Nakhon Phanom25

Existing Package

THAILAND TOURISM SITUATION

26.10

1.1

Tri

ll.

BH

T.

Or

37

.05

Bill.

US

D.

Pro

jecti

on

for

20

13

2013

PROJECTION OF TOURIST ARRIVALS AND REVENUE TO THAILAND

15.9

19.2

22.3

592 B

ill.

BH

T.

Or

19.8

Bill.

U

SD

776 B

ill.

BH

T.

Or

25.9

B

ill.

U

SD

866 B

ill.

BH

T.

Or

28.9

Bill.

U

SD

Tourist Arrivals (Mil.)Receipts (THB Mil.)

MORE THAN 2 MILLION ARRIVALSMORE THAN 1 MILLION ARRIVALS

CHINA (2.78)

MALAYSIA (2.55)

JAPAN (1.37)RUSSIA (1.31)

S. KOREA (1.15)INDIA (1.01)

ASEAN ARRIVALS TO THAILAND 2012

2.56M

637K

381,006

443,131

VIETNAM TOURIST ARRIVALS TO THAILAND IN JANUARY-JULY 2013

2012

2013

20122013

637,347 arrivals in 2012, up 23.8% 44% First Visit 56% Repeat Visitors 63% FIT 6.5 days average length of stay in

Thailand 4,244 Baht/person/day or US$139 17 billion Baht revenue for 2012 or

US$555 million, with 5.24% growth

Note: Exchange rate US$1 = 30.6 Baht

VIETNAM PROFILE

MARKETING STRATEGY AND

ACTIVITY

1. Strengthening the Private Sector

Networking Workshop by TAT

2. Joint Promotion of Tourism Products

•International and Domestic Trade Show and Travel Events•Online Marketing

MARKETING STRATEGY

Online Marketing

www.en.aectourismthai.com

www.tourismthailand.org

www.aseantourism.travel

ITB Asia, Singapore on 23-25 October 2013 in Singapore

ASEAN Tourism Forum,

Travel Exchange: ATF TRAVEX 2014, in January 2014, Kuching, Malaysia

PARTICIPATIONS AT MAJOR ROADSHOWS AND TRAVEL

EVENTS

Trade Shows/Consumer Fairs in Southeast Asia

Malaysia – MATTA Fair

Singapore - NATAS Travel Fair

Indonesia – ASTINDO FAIR Vietnam ITE Ho Chi Minh/ VITM Hanoi

THAILAND TOURISM THAILAND TOURISM HONORSHONORS

Thailand’s SuvarnabhumSuvarnabhumi Airporti Airport tops the list as the

most Instagrammed place in the world in 2012

Bangkok – Asia’s No. 1

TRAVELLERS' CHOICE WORLD DESTINATION 2013 (IN ASIA)

Chiang Mai – Asia’s No. 6Chiang Mai – World’s No. 24

Bangkok – World’s No. 13

AEC Travel

Concept

Exploring and researching on marketing opportunities in combined

destinations by cross border travel in the region

Thailand and BeyondThailand and Beyond

43

Date: 5-7 June 2013 Place: the Exhibition Centre Hall, IMPACT, Muang Thong Thani,

Bangkok, Thailand 2 complimentary booths to each GMS member country

Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Sub Region 2013 (TTM+)

AMAZING TOURISM PRODUCTS UPDATE

2013

www.mobile.tourismthailand.org

TATHCM MARKETING ACTIVITIESTATHCM MARKETING ACTIVITIES

- ORGANIZE FAMILIARIZATION TRIPS IN COOPERATION WITH AIRLINES

- SUPPORT JOINT ADVERTISING CAMPAIGNS

- ORGANIZE ANNUAL AMAZING TOURISM PRODUCT PRESENTATION

- PARTICIPATE IN TOURISM EVENTS AND EXHIBITIONS IN VIETNAM - ITE IN HCMC, VITM IN HANOI, THAI TRADE EXHIBITION

TOURISM AUTHORITY OF THAILAND, HO CHI MINH OFFICE

5th Floor, Empire Tower Building, 26-28 Ham Nghi Street

Tel: 08-6291 3885/6 Fax: 08-6291 3887

Website: www.tourismthailand.org.vn

Ms. Chutathip Chareonlarp - Director

E-mail: tathcm@tat.or.th

Mr. Huynh Dang Khoa - Marketing Officer

E-mail: marketing@tourismthailand.org.vn

Ms. Thai Thi Thien Nga

E-mail: sales@tourismthailand.org.vn