vishu gupta - facebook developer garage bangalore

Developer Garage Bangalore

Vishu GuptaAug 28, 2009

Agenda▪ 1. Our Mission▪ 2. Facebook Platform▪ 3. Facebook Connect▪ 4. Facebook in India▪ 5. Questions

Facebook’s Mission:

Give people the power to share and make the world more open and connected

Facebook Platform

Facebook Core Features

Identity

Facebook Core Features

SocialGraph

Facebook Core Features

Identity

SocialGraph

Stream

Facebook Core Features

Identity

Mobile

Desktop Game Consoles

Web

Identity SocialGraph

Stream

Facebook Platform

Connect

2008

Continued leadership in Platform

Launch

May 2007

Growth

100+

2007

fbFund

2008

Verified Apps

2009

FacebookVerified App

Connect for iPhone, xBox,

Desktop…2009

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are needed to see this picture.

•Over 350,000 Facebook Applications•More than one million developers and entrepreneurs

•Over 15,000 websites and applications use connect

•More than 180 countries have utilized platform•Every month, more than 70% of Facebook users engage with Platform applications

Some Examples

Over 350,000 Facebook Applications

A more social web

Facebook Connect for desktop

Your teams

Live scores

Facebook Connect for iPhone

Facebook Connect for XBOX

Overview of Facebook Connect

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Engaging with a new site is difficult• Decide to register• Click “sign up”• Decide on the basics: Which email

will I use? The usual password? User name?• Add extra info:

BirthdayNameetc…• Enter a CAPTCHA• Confirm• Get sent to verify email page• Wait• Go back in your email, verify email• Go back to browser• And…

Think of the steps users need to go through to sign up & engage with your content.

… the end result is a website with no social data, no customization, and no friends

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Facebook ConnectIncrease registration, engagement and traffic on your site.

• Share their identity and log in with 1 click

• Bring their friends to your site, increasing engagement

• Generate more traffic by distributing your content to Facebook’s 250 million users

Identity & Login

Friends

Distribution

Facebook Connect allows your visitors to:

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Facebook Connect makes it easy for your users

•Decide to register•Click “Connect”•Done

A Connected user brings all of their rich Facebook information and friends to your site in 1 click.

… a website with your real-life identity, customized content and all your friends.

1. User’s real identity

2. Easy access to their friends and friend content

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Users share content back to FacebookContent from your site gets shared to Facebook. Traffic comes back to your site.

3. Content from your site is easily distributed on Facebook, sending traffic

back to your site.

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Over 8,000 web sites

have adopted Facebook Connect

Connect is revolutionizing the web

“It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.”

- Dec 4, 2008

“Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.”

- Nov 30, 2008

What sites are seeing:• Registrations 30-100%• User-generated content 15-60%• Each story published to FB generates 0.5 to 2 clicks back to

the publishing site

“Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.”

- Nov 30, 2008

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</fb:fan>

26

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Facebook in India

Facebook in India▪ 51,000 Indian developers▪ Languages Live

▪ Bengali▪ Hindi▪ Punjabi▪ Tamil▪ Telugu▪ Malayalam

▪ 4 more languages will be translated

Several million Indian users

Indian PartnersCricket Mobile News & Media Education

Cricket

Games2Win Connect Integration

What’s Next?1) Integrate

Check out our video tutorials: wiki.developers.facebook.com

2) Innovate3) Iterate and Grow

Facebook Developer Contest - India

▪ Create Facebook Apps▪ first prize is $4000

▪ Facebook Connect Integrations▪ first prize is $4000

▪ Submit your applications by September 11thVisit www.facebook.com/developercontestindia

Build, Engage, Win!

ResourcesDocumentation: wiki.developers.facebook.com

Help: forum.developers.facebook.com

Vishu Gupta vishu@facebook.com