vermont connected - marketing vermont

Marketing VermontAs a place to live, work & enjoy

Vermont Visitor

Winter Images Tested

The images tested are reflective of the work done in representing rational,

emotional and cultural elements.

Most Relevant Winter Images

Most Relevant to VT 2nd Most Relevant to VT

10082

66 63 61 5624 18 6 0

Scale = relative degree of relevance

Does not include Vacation Provider data

Summer Images Tested

Like the winter images, the summer images tested are a mix of landscapes,

personal interactions and activities.

Most Relevant Summer Images

Most Relevant to VT 2nd Most Relevant to VT

Scale = relative degree of relevance

Does not include Vacation Provider data

100 9164 60 53 49 46 46 40

0

Attribute Importance – MA

Attribute Importance –NYC 100

71 70 6863

51 50

4037

3128

25

15

1 0

Scale = relative degree of importance

Attribute Importance –CAN 100 98

90 88 86

77

6259 58 57 56

42

15

9

0

Scale = relative degree of importance

Southern VT

Thank you

• Steven Cook

• @Steve_Cook

• Steve.cook@state.vt.us