venus 328 86 th street manhattan

Venus328 86th Street

Manhattan

ZACHARY GORESS

V NY

BRAND IMAGE• Customers will view Venus as a high fashion boutique, where

fashion conscious women can purchase their luxury brands in an atmosphere where they can feel comfortable, and have a personal relationship with the sales associates.

MISSION STATEMENT • Venus is a leading women’s boutique, striving to make women

feel confident and beautiful every day, in a beautiful environment with exceptional quality. Venus will make you the queen you are destined to be.

TARGET MARKET • Venus’ customers will be upper class women ranging from the

ages of 20 to 35. Venus is meant for women who have an appreciation for high fashion, and love to look their finest even if it’s just a casual occasion. These women have a knowledge of fashion, and know what to wear and look remarkable effortlessly.

MERCHANDISE • The merchandise Venus will offer an array of merchandise that

epitomizes the Upper East Side high fashions. Simple, elegant high fashion styles. • Designer…

• Jackets/Coats• Pants • Shirts/tops • Dresses • Skirts • Handbags • Accessories

• Versace, Dolce and Gabbana, Alexander McQueen, Chanel, Gucci, Louis Vuitton, Christian Louboutin

MERCHANDISE

MERCHANDISE

STORE IMAGE • Venus will have a simple layout in order to emphasize the

garments being sold• Black and White • Black herringbone floors • White tin ceiling • Boudoir fitting room

LIGHTING

4 Noir Rose Italian Vintage Chandelier. $749.95 ($2,999.90)

Ambient Lighting. 20 lighting fixtures at $30.99 a piece ($619.89)

4 Venetian Premium Sconces. $1,350.90 each ($2,701.80)

DISPLAY FIXTURES

MANNEQUINS

3 White Mannequins: $3303 Black Mannequins: $330 Total: $660

MISCELLANEOUS Floor Length Mirrors: $549 Couch: $2,000Bathtub Couch: $1,250

A

A

B

BB

B

C

D DEA- Display Fixtures along wall B- Nesting Tables C- Round Display Table D- Back Wall Display CasesE- Sales RackF- Cash & Wrap

F

AB

C

A- Fluorescent lighting B- Task Lighting C- Incandescent Lighting

BACK WALL ELEVATION

Venus

NEW YORK

THE

AudreyHEPBURN

WINDOW DISPLAY

BUDGET BUDGET

Lighting

Ambient Lighting $619.80

Noir Vintage Italian Chandeliers $2,999.80

Premium Venetian Sconces $2,701.89 Fixtures

Nesting Tables $1,500 Tower Case $3,000

One Way Rack $75 Mannequins

White mannequins $330

Black mannequins $330 Miscellaneous

Bathrub Couch $1,250 Couch $2,000 Mirrors $2,379.60

Total$17,189.09