venture for canada - growing your startup
Post on 28-Jul-2015
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Venture for Canada Product Management Workshop
Jean-Luc David jldavid@gmail.com
http://www.jldavid.com
Growing Your Startup
• What is growth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study
Misconceptions
Growth Hacks
Growth Marketing
Great Product Market Fit Customer Service
Positioning Growth
What are the 2 main areas of growth?
Customer Growth
Revenue Growth
Some people see growth as this…
Growth actually looks like this.
Customer Growth
Remove Friction
Cardign Facebook Login
Customers are everything
P.S. I love you. Get your free email at Hotmail.
From 20K
To1M!
Revenue Growth
What the market can bear
Cardign Market Fit
Anti-Sales & Marketing
Get up to 16 GB free space byinviting your friends to Dropbox!
$380 CPA!
$99 Profit
• What is growth? • Areas of growth for startups • Realities • Hotmail Case Study • Anti-Marketing Trend • DropBox Case Study
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