value propositions for profit-seeking entrepreneurs

Value Propositions for Profit-seeking entrepreneurs

Lisa Princic

lisaprincic.com Facebook@lisaprincicLinkedIn

Strategist | Author | Coach

Lisa helps impact-driven entrepreneurs find true clarity, true clients and true wealth. She is a trained business strategist and coach who believes that in order to move from being self-employed to a true business owner, they need to go to the heart of their business model to discover what’s real and what’s possible.

A value proposition contains the DNA of your business that

guides your strategy & signals to the world what you

offer.

Value Propositions for Profit-seeking entrepreneurs

The combination of what do for people, who you are meant to serve and what you stand for

– your sweet spot!

Value Propositions for Profit-seeking entrepreneurs

Without knowing yours it’s impossible to scale, increase your impact & make a profit.

Value Propositions for Profit-seeking entrepreneurs

First, let’s look at what it’s not . . .

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis– Patagonia's Mission Statement

Spreading the power of optimism. – Life is Good’s purpose

It’s not a mission statement or a company’s purpose – those are too simplistic:

Value Propositions for Profit-seeking entrepreneurs

A value proposition is also not marketing - a heading, a

visual and a few lines of text . . .

Spreading the power of optimism. – Life is Good

Build the best product, cause unnecessary harm, and use business to inspire and implement solutions to the environmental crisis–Patagonia's Mission Statement

Value Propositions for Profit-seeking entrepreneurs

Quite simply, it’s the promise of value you deliver & the main reason a prospect should buy from you.

I help conscious entrepreneurs, who want to earn more profit, develop customized

business strategies to attract better clients and significantly increase their revenue in

just 3 months.

Example 1:

Value Propositions for Profit-seeking entrepreneurs

Main components: Target audience Solution you provide Outcomes you promise What makes you different Social proof or evidence

(optional)

Value Propositions for Profit-seeking entrepreneurs

We help [identify your ideal prospect] succeed by

[outcomes/results you deliver]. [Your solution] [describe main

benefit/unique value] as demonstrated by [evidence].

The template

We help passionate women entrepreneurs in the early stages of their business

growth increase their revenues through online and offline networking and learning

opportunities.

Example 2:

Value Propositions for Profit-seeking entrepreneurs

To find your value

proposition start by

understanding what your customers

value.

Value Propositions for Profit-seeking entrepreneurs

It’s not all the features & cool things your product or service

can do.

It’s what it does for them, based on their desires,

not yours.

Value Propositions for Profit-seeking entrepreneurs

It’s your job to get into the head of your BEST clients to find out what their burning

needs are, what keeps them up at night & what helps them

reach their vision.

Value Propositions for Profit-seeking entrepreneurs

Do this in 3 ways:

1. OBSERVE2. ASK3. BE THEM

Value Propositions for Profit-seeking entrepreneurs

1. OBSERVELook at what they talk about, write about, find important and share in conversations and on social media.

Value Propositions for Profit-seeking entrepreneurs

2. ASKUse open ended vs. leading questions to get accurate answers so people don’t say what they think you want to hear.

Value Propositions for Profit-seeking entrepreneurs

3. BE THEMGet into their headspace. Think about what they want in their life more than anything. Imagine what emotions they want to experience.

Value Propositions for Profit-seeking entrepreneurs

Now let’s look at you . . .

Value Propositions for Profit-seeking entrepreneurs

You and what you offer in a unique way is the other

half of your value proposition.

Value Propositions for Profit-seeking entrepreneurs

What you deliver and how you are uniquely designed to do it differently from everyone else

is a very big piece of what makes you attractive to a subsection of your target

audience.

Value Propositions for Profit-seeking entrepreneurs

Otherwise you have to be the first, best or only ..

Value Propositions for Profit-seeking entrepreneurs

And that’s

a pretty tall order

!

How do you grow your organization by being

yourself?

Value Propositions for Profit-seeking entrepreneurs

To be successful you have to say something. That

something needs to say what you mean.

KNOW YOURSELF!!

Be bold!

Value Propositions for Profit-seeking entrepreneurs

3 Truth-seeking questions:

• I believe ... • The value I create impacts

people positively because ...• The purpose of my work is

to... • I get really excited about...

Success comes from having confidence in who you are. Differentiation is how you

communicate it. Leave an impression with

your truth. It’s as simple as that.

What’s your BIG why?

Prospects often become attracted to you because they

buy IN to your bigger vision.

Why you have decided to take this path is another big reason that makes

you STAND OUT from everyone else.

Value Propositions for Profit-seeking entrepreneurs

Now it’s your turn to create your own meaningful value

proposition!

Value Propositions for Profit-seeking entrepreneurs

Helpful hints :

Make sure it means something to you.

Make it as specific as possible.

Add movement, evidence or a metric to strengthen it.

Value Propositions for Profit-seeking entrepreneurs

Ways to use it:

As a statement to guide your whole business strategy.

To steer away from opportunities that don’t fit.

As a positioning statement to put on your homepage.

For the foundation for your brand strategy.

Value Propositions for Profit-seeking entrepreneurs

Ready to create your own super-powered value proposition?Use this link for 60% off my

in-depth course:Value Propositions for

Profit-seeing Entrepreneurs. (Act fast! Limited # of discounted enrollments

available.)