value propositions for profit-seeking entrepreneurs

Download Value propositions for profit-seeking entrepreneurs

If you can't read please download the document

Post on 13-Apr-2017

211 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

Value Propositions for Profit-seeking entrepreneurs

Lisa Princiclisaprincic.com Facebook@lisaprincicLinkedIn

Strategist | Author | CoachLisa helps impact-driven entrepreneurs find true clarity, true clients and true wealth.She is a trained business strategist and coach who believes that in order to move from being self-employed to a truebusiness owner, they need to go to the heart of their business model to discover whats real and whats possible.

A value proposition contains the DNA of your business that guides your strategy & signals to the world what you offer.

Value Propositions for Profit-seeking entrepreneurs

The combination of what do for people, who you are meant to serve and what you stand for your sweet spot!

Value Propositions for Profit-seeking entrepreneurs

Without knowing yours its impossible to scale, increase your impact & make a profit.

Value Propositions for Profit-seeking entrepreneurs

First, lets look at what its not . . .

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis Patagonia's Mission Statement Spreading the power of optimism. Life is Goods purpose

Its not a mission statement or a companys purpose those are too simplistic:

Value Propositions for Profit-seeking entrepreneurs

A value proposition is also not marketing - a heading, a visual and a few lines of text . . .

Spreading the power of optimism. Life is GoodBuild the best product, cause unnecessary harm, and use business to inspire and implement solutions to the environmental crisisPatagonia's Mission Statement

Value Propositions for Profit-seeking entrepreneurs

Quite simply, its the promise of value you deliver & the main reason a prospect should buy from you.

I help conscious entrepreneurs, who want to earn more profit, develop customized business strategies to attract better clients and significantly increase their revenue in just 3 months.

Example 1:

Value Propositions for Profit-seeking entrepreneursMain components:Target audienceSolution you provideOutcomes you promiseWhat makes you differentSocial proof or evidence (optional)

Value Propositions for Profit-seeking entrepreneursWe help [identify your ideal prospect] succeed by [outcomes/results you deliver]. [Your solution] [describe main benefit/unique value] as demonstrated by [evidence].

The template

We help passionate women entrepreneurs in the early stages of their business growth increase their revenues through online and offline networking and learning opportunities.

Example 2:

Value Propositions for Profit-seeking entrepreneurs

To find your value proposition start by understanding what your customers value.

Value Propositions for Profit-seeking entrepreneurs

Its not all the features & cool things your product or service can do.

Its what it does for them, based on their desires, not yours.

Value Propositions for Profit-seeking entrepreneursIts your job to get into the head of your BEST clients to find out what their burning needs are, what keeps them up at night & what helps them reach their vision.

Value Propositions for Profit-seeking entrepreneursDo this in 3 ways:OBSERVEASKBE THEM

Value Propositions for Profit-seeking entrepreneursOBSERVELook at what they talk about, write about, find important and share in conversations and on social media.

Value Propositions for Profit-seeking entrepreneursASKUse open ended vs. leading questions to get accurate answers so people dont say what they think you want to hear.

Value Propositions for Profit-seeking entrepreneursBE THEMGet into their headspace. Think about what they want in their life more than anything. Imagine what emotions they want to experience.

Value Propositions for Profit-seeking entrepreneursNow lets look at you . . .

Value Propositions for Profit-seeking entrepreneursYou and what you offer in a unique way is the other half of your value proposition.

Value Propositions for Profit-seeking entrepreneurs

What you deliver and how you are uniquely designed to do it differently from everyone else is a very big piece of what makes you attractive to a subsection of your target audience.

Value Propositions for Profit-seeking entrepreneursOtherwise you have to be the first, best or only ..

Value Propositions for Profit-seeking entrepreneursAnd thats a pretty tall order!

How do you grow your organization by being yourself?

Value Propositions for Profit-seeking entrepreneursTo be successful you have to say something. That something needs to say what you mean.

KNOW YOURSELF!!

Be bold!

Value Propositions for Profit-seeking entrepreneurs3 Truth-seeking questions:

I believe ... The value I create impacts people positively because ...The purpose of my work is to... I get really excited about...

Success comes from having confidence in who you are. Differentiation is how you communicate it. Leave an impression with your truth. Its as simple as that.

Whats your BIG why?

Prospects often become attracted to you because they buy IN to your bigger vision.

Why you have decided to take this path is another big reason that makes you STAND OUT from everyone else.

Value Propositions for Profit-seeking entrepreneurs

Now its your turn to create your own meaningful value proposition!

Value Propositions for Profit-seeking entrepreneurs

Helpful hints :

Make sure it means something to you.Make it as specific as possible.Add movement, evidence or a metric to strengthen it.

Value Propositions for Profit-seeking entrepreneursWays to use it:

As a statement to guide your whole business strategy.To steer away from opportunities that dont fit.As a positioning statement to put on your homepage.For the foundation for your brand strategy.

Value Propositions for Profit-seeking entrepreneursReady to create your own super-powered value proposition?

Use this link for 60% off my in-depth course:Value Propositions for Profit-seeing Entrepreneurs.

(Act fast! Limited # of discounted enrollments available.)

Recommended

View more >