valley india - re:imagining the tablet category at mbos

RE:IMAGINING The TabletCategory In-store 31st October 2012!

THE BRIEF!

CROMA – tablet category strategy 31st October 2012!

THE OPPORTUNITY!

CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!

CONSUMER ADOPTION!

CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!

BRANDPOSITION!

CROMA – tablet category strategy 31st October 2012!

A CATEGORY IDEA!

CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

ON THE FLOOR!

CROMA – tablet category strategy 31st October 2012!

SHOPPER COMMUNICATION!

CROMA – tablet category strategy 31st October 2012!

THE SHOPPER INTENT!

Consider, the current tablet owners use up to 80 minutes a day on their tablet. This will increase to 125 minutes a day by 2014 as multi screen home media explodes.!

CROMA – tablet category strategy 31st October 2012!

COMMUNICATION STRATEGY!

CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!

CROMA – tablet category strategy 31st October 2012!

THANK YOU.!

Hozefa AttariManaging Partner-Indiamobile + 91 9819675752 hozefa_attari@thevalleygroup.com www.thevalleygroup.com !